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Saturday, August 9, 2025
TopicInfluencers

Topic: Influencers

Gen Z would rather be YouTubers than astronauts, poll shows. But here’s the dark side

Nina Willment -
The global influencer market was estimated to be worth 13.8 billion dollars in 2021. But underneath the glossy exterior are a host of ugly factors.

GryNow Media – the best influencer marketing platform in India

Kapil Joshi -
Grynow is prevalent for nurturing brand and influencer relationships to produce longer and more successful collaborations.

Uzair Hasan’s outstanding journey as a multi-skilled professional has taken him to the top

PR Spot -
The young man has been inspiring greatness in the digital world with his business ‘Maxum’.

Why we still fall for influencers, salesmen and politicians who lie

Bahador Bahrami -
Influencing is a zero-sum game. More than how to influence people, the question is how to be more influential than others.

Health coach and lifestyle influencer Vinayak Veer to focus on ‘Ironman triathlon’

PR Spot -
Vinayak Veer. who completed his studies of sports medicine from the American College of Sports and Medicine (ACSM) with distinction, has made a significant impact on the sports and health industries of India

Instagram is dead. Reels killed it

Shubhangi Misra -
Reels has become a rabbit hole of bad, patchwork, unimaginative content on loop. It will never be what TikTok was.

Instagram influencers with open DMs aren’t therapists. They should stop acting like one

Shubhangi Misra -
In the wake of Sushant Singh Rajput’s death, empathy flooded the internet. But then an influencer, with zero therapy knowledge, decided to charge Rs 1,500 to hear her fans out.

How social media influencers are adapting to social distancing

Hannah Elliott -
As social distancing crushes retail, dining, and travel, top profiles have seen customary revenue streams drop drastically, even to zero.

Busting treatment myths, English tutorials — look closely, TikTok is more than just cringe

Shubhangi Misra -
People perceive TikTok as a bastion of unemployed youth, but many are actually using the platform to educate others, sustain themselves and use the platform as a career launch pad.

Panic & praise among Indian bloggers, ‘influencers’ as Instagram hides its likes

Mannat Chawla -
The Instagram test on making like counts private is reportedly driven by an endeavour to give content quality precedence over a mad dash for likes.
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On Camera

YourTurn

Opinion

Bank nationalisation will be a blow to India’s mixed economy, lead to totalitarianism: Phiroze Shroff

Phiroze J Shroff -
If banks were to be nationalised, politicians would start interfering with bank officials and put undue pressure on them, Prof Shroff wrote in 1963.

Dharali floods a wake-up call for IMD, NDMA to buck up—the Himalayan region is vulnerable

Buying Russian oil, misreading Trump—3 points will define India’s next energy strategy

Economy

Go Swadeshi—RSS affiliate SJM calls for boycott of US firms Amazon, Walmart after Trump’s tariff hike

Neelam Pandey -
New Delhi: The day after the US imposed a 50 percent trade tariff on India, RSS affiliate Swadeshi Jagran Manch (SJM) has made an...

Defence

With Cheetah & Chetak fleets ageing, Army, IAF move to fast-track purchase of 200 light helicopters

Javaria Rana -
Request for Information issued by govt seeks transfer of technology. This comes as the planned acquisition of 200 Kamov light utility helicopters from Russia remains in limbo.

National Interest

Modi’s ready to risk it all for farmers. Farm reform can answer Trump with new Green Revolution

Shekhar Gupta -
Standing up to America is usually not a personal risk for a leader in India. Any suggestions of foreign pressure unites India behind who they see as leading them in that fight.

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