Home to less than 3% of India’s population, Kerala is the fastest-growing carry-home-pack market of ice creams and has the second-highest per capita consumption of ice creams followed by Gujarat.
Most major ice cream brands have seen a double digit growth against the pre-Covid levels of 2019. Starting from February, sales figures have touched as high as 20-30%.
From Munir’s point of view, a few bumps here and there is par for the course. He isn’t going to drive his dumper truck to its doom. He wants to use it as a weapon.
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