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Sunday, October 12, 2025
TopicHutch ad

Topic: Hutch ad

From a rabbit selling ‘papad’ to a pug for phone network, these ‘warm’ ads brought us closer

Dogs to cats and gorillas, the Indian advertising industry has incorporated animals to create impressionable ads that have stood the test of time.

When Hutch sold the idea of a loyal network but instead triggered a pug mania in India

Hutch campaign about a boy and his loyal dog following him, to draw a parallel to the network, was conceptualised by Ogilvy & Mather with the idea of associating emotions to technology.

On Camera

If fundamental right to property can be taken away, so can all the others: AG Mulgaokar

If this step even partially achieves its desired results, there will be so much dislocation in the country’s economic structure as to prove a national calamity, advocate AG Mulgaokar wrote in 1969.

Niti Aayog recommends fully decriminalising 12 offences under new I-T Act to ‘foster more trust’

Recommendations appear in Niti Aayog’s Tax Policy Working Paper Series–II. It says there is a need to shift away from fear-based enforcement to trust-based governance.

India, UK sign £350 mn deal for Martlet. What are these Lightweight Multirole Missiles

In service with the British military since 2019, it is also known as the Martlet missile. Ukrainians have also deployed these missiles against Russian troops.

CJI, IPS, IAS & Homebound: A wake-up call 75 years in the making

Education, reservations, govt jobs are meant to bring equality and dignity. That we are a long way from that is evident in the shoe thrown at the CJI and the suicide of Haryana IPS officer. The film Homebound has a lesson too.