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Sunday, November 2, 2025
TopicFairness creams

Topic: fairness creams

Dabur Fem’s ad plays on fairness obsession. But it got Indians talking about LGBTQ at least

Humra Laeeq -
Dabur Fem's Karva Chauth ad might be rainbow-packaged conservatism. But chatter on LGBTQ+ community is key.

Before Fair & Lovely, there was Afghan Snow ⁠— all about the fairness creams market in India

Pia Krishnankutty -
The fairness cream industry has a long and prosperous history in India, and was estimated to touch Rs 5,000 crore by 2023, until the Black Lives Matter movement hit this year.

Dropping ‘Fair’ from Fair & Lovely won’t erase Indian racism

Rachel John -
Johnsons & Johnsons, Hindustan Unilever, and even Shaadi.com, are introspecting their contribution to racism. But re-branding products is not enough.

Army against ‘soldiers’ endorsing pan masala or fairness cream, will vet ads before release

Amrita Nayak Dutta -
Worried about negative portrayal, Indian Army will now scan all advertisements showing actors in the uniform, and take strong note if any violation is spotted.

Billie razor’s ‘real body hair’ ad is insidious, harmful and exploitative

Harnidh Kaur -
The ad manages to package and sell the fickle and ephemeral idea of choice to women.

Indian men are swapping ‘tall, dark and handsome’ for ‘tall, fair and debonair’

Neha Mishra -
Men in India have been buying more fairness products, because of which the bleaching cream market in India alone has an annual growth rate of 18%. 

On Camera

YourTurn

Opinion

I finally got to say goodbye to Zubeen Garg. ‘Roi Roi Binale’ left me in tears

Tina Das -
I wasn't home when others could pay their respects to the singer or catch a last glimpse. The movie was my way of accessing him one final time.

Why fruity men are winning hearts on dating apps—it’s survival of the softest

Organ donation does not end with surgery. India must help recipients, donors survive

Economy

Consumer Price Index gets up to date. Airfare, OTT plans, e-commerce prices in new basket—MoSPI secy

Udit Bubna -
New CPI series will take 2024 as base year, will provide more accurate measure of inflation, spending on digital services. Expected to enhance representation and reliability, says Saurabh Garg.

Defence

Joint production, closer ties, emerging tech: The foundation of new defence pact between India & US

Snehesh Alex Philip -
The agreement, signed after meeting between Rajnath and US Secretary of War Pete Hegseth on sidelines of ADMM-Plus in Kuala Lumpur, aims to deepen bilateral ties in the critical sector.

National Interest

Trump’s trade wars have rewritten powerplay, but India didn’t get the memo

Shekhar Gupta -
This world is being restructured and redrawn by one man, and what’s his power? It’s not his formidable military. It’s trade. With China, it turned on him.

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