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Sunday, December 21, 2025
TopicFairness creams

Topic: fairness creams

Dabur Fem’s ad plays on fairness obsession. But it got Indians talking about LGBTQ at least

Dabur Fem's Karva Chauth ad might be rainbow-packaged conservatism. But chatter on LGBTQ+ community is key.

Before Fair & Lovely, there was Afghan Snow ⁠— all about the fairness creams market in India

The fairness cream industry has a long and prosperous history in India, and was estimated to touch Rs 5,000 crore by 2023, until the Black Lives Matter movement hit this year.

Dropping ‘Fair’ from Fair & Lovely won’t erase Indian racism

Johnsons & Johnsons, Hindustan Unilever, and even Shaadi.com, are introspecting their contribution to racism. But re-branding products is not enough.

Army against ‘soldiers’ endorsing pan masala or fairness cream, will vet ads before release

Worried about negative portrayal, Indian Army will now scan all advertisements showing actors in the uniform, and take strong note if any violation is spotted.

Billie razor’s ‘real body hair’ ad is insidious, harmful and exploitative

The ad manages to package and sell the fickle and ephemeral idea of choice to women.

Indian men are swapping ‘tall, dark and handsome’ for ‘tall, fair and debonair’

Men in India have been buying more fairness products, because of which the bleaching cream market in India alone has an annual growth rate of 18%. 

On Camera

Henry George’s Single Tax offers a democratic alternative to communist remedies: DM Kulkarni

The immediate benefit of Single Tax would be to reduce the sale prices of land to nominal ones. Landowners would no longer find it profitable to keep idle lands, wrote DM Kulkarni in 1960.

China is taking India to WTO over subsidies, again. Here’s what it’s arguing before trade body

Dispute will now move to consultative process, which allows the two sides to come to an amicable agreement within 60 days.

Israel has ‘realised who its real friend is’, eyes defence expansion in India amid arms curbs by others

It is argued that India-Israel ties are moving from buyer–seller dynamic to one focused on joint development & manufacturing partnership, a shift 'more durable' than traditional arms sales.

Dhurandhar shows hard cinema is soft power and Pakistan is unapologetically the target

If Pathaan gave both conservatives and liberals room to hide, Dhurandhar extends no such courtesy. Aditya Dhar ripped open that tent of hypocrisy and turned the knife.