The Parliamentary panel says Prasar Bharati needs to make more efforts to monetise content available with the organisation in order to generate revenues.
Multimedia campaign will include new jingle, articles in newspapers, interviews & discussions on state-owned broadcasters. Private FM channels will be engaged too.
Channels across Doordarshan and Akashvani clocked over a billion digital views and over 6 billion digital watch minutes in 2020, I&B Ministery has said.
Airing of Sheikh Chilli and Friendz was stopped Friday. Prasar Bharati officials say the show was going to end in the third week of December & the remaining episodes were repeats of past episodes.
Fresh missive was issued on 3 December after similar orders in November 2019 and February 2020. Prasar Bharati said it had taken lapses ‘very seriously’.
Created by Vijaya Mulay and Bhim Sen, the seven-minute long video won the National Film Award for Best Educational Film as well as the Best Children's Film award in Japan.
One cannot really talk about women empowerment in Indian television without referring to the super hit series called Shanti - Ek Aurat Ki Kahani that was aired on Doordarshan in 1994.
The six-minute song was sung in Assamese, Bengali, Gujarati, Hindi, Kannada, Kashmiri, Malayalam, Marathi, Odia, Punjabi, Sindhi, Tamil, Telugu and Urdu.
Despite growing passenger volume, 11 out of 14 carriers reported losses in 2023-24. IndiGo recorded profit of Rs 8,167 crore, which reduced to Rs 7.253 crore in 2024-25.
Of the total package, $649 million will be utilised for additional hardware, software, and support services, and the remaining for Major Defence Equipment (MDE).
None of Pakistan’s PMs has lasted 5 years. That the current PM has given Asim Munir 5 years shows that of all military dictatorships history has seen, Pakistan’s is most creative.
Can you imagine a Television Channel supposedly be creating content being run by a coterie of Technicians led by a CEO whose only interest is limited to pleasing the Bosses. The Channel has lost both public and purse.
People who have sacrificed their talent and youth for the organisation have been pushed to the margin and humiliated. We are bleeding from within.
Nice analysis by T Pandey. Actually this mismanagement of Prasar Bharati is being deliberately encouraged and patronised by few to pave way for auctioning this organisation. This will throw the institution into the hands of private players who have made mockery of broadcasting through their FM Channels. This will be a big national loss.
It’s a nice report. But some critical aspects which have not been missed are:
Precisely during the period the content generation decisions both in AIR and DD have completely been shifted from the hands of professionals to the hands of engineers and deputationists from all and sundry departments having no knowledge of content generation. Even the position of DG AIR is lying vacant and is being handled by a person who has no experience of radio and television and particularly content generation.
PBNS after investing huge amount of funds and recurring expenditure on footing large salary bills to non performers remains a non starter and hasn’t added a penny to the revenue whereas news is one area where others have increased their revenue earnings from.
Similarly, during the period, the free coverage given to PM or events relating to him have also increased by a hopping 465%
While the reason being cited for decline in revenue earnings is shown as less advertisement spending by government. Whereas the truth is inspite of this similar sharp decline is not seen in the revenue earnings of other channels. It is also in correct that there are no marketing professionals available at the higher and middle ranks and there is a need to hire at those levels as part of strategy to strengthen the revenue earnings. In actuality the marketing division of PB is hugely over staffed and many persons with right connections have been rehabilitated in the marketing division without any professional qualifications or experience by paying hefty monthly salaries without bringing commensurate revenue earnings.
The report should have taken these factors into account too.
Comments by Mr Pandey has lot of truth in it. But the situation is graver than one might imagine.
How professional would it be for non media government officials to manage the mammoth media of AIR& DD in the contemporary competitive environment? The past over twenty years of its handling by the corporation stands testimony. It would only be prudent for the Parliament to ask, what Prasar Bharati achieved as tangible in the over two decades of its management which the individual directorates of AIR & DD could not have achieved on its own. But please, that should be an honest and factual enquiry and not one cooked up with bloated figures based on speculation and simulation.
Can you imagine a Television Channel supposedly be creating content being run by a coterie of Technicians led by a CEO whose only interest is limited to pleasing the Bosses. The Channel has lost both public and purse.
People who have sacrificed their talent and youth for the organisation have been pushed to the margin and humiliated. We are bleeding from within.
Nice analysis by T Pandey. Actually this mismanagement of Prasar Bharati is being deliberately encouraged and patronised by few to pave way for auctioning this organisation. This will throw the institution into the hands of private players who have made mockery of broadcasting through their FM Channels. This will be a big national loss.
It’s a nice report. But some critical aspects which have not been missed are:
Precisely during the period the content generation decisions both in AIR and DD have completely been shifted from the hands of professionals to the hands of engineers and deputationists from all and sundry departments having no knowledge of content generation. Even the position of DG AIR is lying vacant and is being handled by a person who has no experience of radio and television and particularly content generation.
PBNS after investing huge amount of funds and recurring expenditure on footing large salary bills to non performers remains a non starter and hasn’t added a penny to the revenue whereas news is one area where others have increased their revenue earnings from.
Similarly, during the period, the free coverage given to PM or events relating to him have also increased by a hopping 465%
While the reason being cited for decline in revenue earnings is shown as less advertisement spending by government. Whereas the truth is inspite of this similar sharp decline is not seen in the revenue earnings of other channels. It is also in correct that there are no marketing professionals available at the higher and middle ranks and there is a need to hire at those levels as part of strategy to strengthen the revenue earnings. In actuality the marketing division of PB is hugely over staffed and many persons with right connections have been rehabilitated in the marketing division without any professional qualifications or experience by paying hefty monthly salaries without bringing commensurate revenue earnings.
The report should have taken these factors into account too.
Comments by Mr Pandey has lot of truth in it. But the situation is graver than one might imagine.
How professional would it be for non media government officials to manage the mammoth media of AIR& DD in the contemporary competitive environment? The past over twenty years of its handling by the corporation stands testimony. It would only be prudent for the Parliament to ask, what Prasar Bharati achieved as tangible in the over two decades of its management which the individual directorates of AIR & DD could not have achieved on its own. But please, that should be an honest and factual enquiry and not one cooked up with bloated figures based on speculation and simulation.