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Wednesday, January 28, 2026
TopicCenter Fresh

Topic: Center Fresh

Center Fresh new ad so subpar even Varun Dhawan’s cute antics couldn’t give it lustre

The ad, announcing Varun Dhawan as Center Fresh’s new brand ambassador, attempts to tap into Gen Z’s mindset of ‘moving on from everything’. The execution, though, seems lazy.

On Camera

Arijit Singh is the bridge between 3 generations—Rafi to Ritviz

Arijit Singh has the emotional depth and melody the older generation wants. But he also carries the vulnerability that young people can connect with.

Most EU firms eye India expansion post-trade deal, 90% say profitability to go up—FEBI survey

FEBI survey reveals Europe’s big bet on manufacturing, innovation hub amid ‘mother of all trade deals’, but flags regulatory concerns.

India, EU sign security & defence pact. How it links Indian firms to ‘ReArm Europe’ network 

The agreement comes despite differences between India and the EU on issues such as Russia-Ukraine war, showcasing the intent to deepen strategic ties. 

Non-alignment is coming back in a new avatar: Trump-peedit alliance

No nation other than China can negotiate one-on-one with Trump on an equal footing. That’s why the middle powers who so far formed the core of multilateral bodies now feel orphaned.