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Friday, February 27, 2026
TopicCaptain Cook

Topic: Captain Cook

How a salt brand named after a British explorer took on the ‘desh ka namak’

Tata Salt promoted itself as the ‘iodised salt’, but Captain Cook raced ahead by positioning itself as the ‘free flowing, iodised salt’.

On Camera

Women’s sports are missing out on a key ingredient of success—women viewers

Women are positioned as peripheral consumers of lifestyle products adjacent to sports, not core consumers of sports entertainment. This represents a massive market inefficiency.

After Bharat Taxi, Cooperation Ministry plans insurance sector entry via IFFCO-Tokio

After launching Bharat Taxi, the ministry explores offering insurance products across cooperative banks via IFFCO-Tokio with cooperative banks as corporate agents.

Navy, Germany’s TKMS wrap up cost negotiations for new submarines, P-75I deal likely early next fiscal

It is estimated the deal would eventually work out to cost around $9 bn at least for 6 submarines—negotiated down by India. Original bid by state-run MDL & TKMS was over Rs 1.2 lakh cr.

No country is ever fully sovereign. Cold War era taught India its real meaning

India’s fraught neighbourhood places multiple constraints on its strategic choices. It leaves no time to take a deep breath, lean back and reset.