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Tuesday, November 5, 2024
TopicBrand image

Topic: brand image

The marketing tricks that have kept Barbie’s brand alive for over 60 years

Barbie’s success reflects US company Mattel’s responsiveness and adaptability to the changing cultural and political discourse in society.

On Camera

Let there be no doubt that scientist Rohini Godbole left us unwillingly

If Rohini Godbole had a better collaborative environment, no doubt her name would have been in the mix for the JJ Sakurai Prize for Theoretical Particle Physics.

Watch CutTheClutter: Flattening INR-USD rate, and debate on pros and cons of a ‘strong’ rupee

In Episode 1544 of CutTheClutter, Editor-in-Chief Shekhar Gupta looks at some top economists pointing to the pitfalls of ‘currency nationalism’ with data from 1991 to 2004.

As IDF unveils robotic combat task force, Israeli maker says open to working with India

Using this technology, IDF carried out fully robotic combat missions, drastically reducing risk to Israeli troops. The robotic combat task force also enhanced situational awareness.

Xi wanted to teach India about imbalance of power. We should take a budgetary lesson from it

While we talk much about our military, we don’t put our national wallet where our mouth is. Nobody is saying we should double our defence spending, but current declining trend must be reversed.