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Friday, November 28, 2025
TopicBrand

Topic: Brand

Decorate your new house with neon attack’s customised neon lights

Siraj Ansari -
Are you looking for a way to make your new house feel like home? Add a neon sign.

Craft beer maker Bira to buy Beer Cafe, move to push sale at more restaurants & pubs

Reuters -
The brand's deal comes during the festive season with most people stepping out after two years of pandemic. Beer Cafe's CEO will continue to lead the beverage chain operations.

Dabur, Fabindia should have stuck to their ads. Succumbing shows ‘liberal’ India lacks spine

Abhishek Kumar -
Campus Voice is an initiative by ThePrint where young Indians get an opportunity to express their opinions on a prevalent issue.

You’d think Sabyasachi’s mangalsutra ad would be a hit with Hindu culture guardians. Nope

Mohana Basu -
After Dabur’s Karva Chauth ad, self-appointed guardians of Hindu culture want Sabyasachi’s mangalsutra campaign to be taken down.

I tried to launch India’s first sports shoe brand. Here’s what Kishore Biyani told me

Prashant Desai -
In 'The Biography of a Failed Venture’, Prashant Desai writes that he wanted Indians to have an affordable shoe brand and go beyond Nike, Puma, Adidas.

Google to McKinsey — The story of how ‘employee activism’ rose

Christian Sarkar -
In ‘Brand Activism’ Christian Sarkar and Philip Kotler write that if talent is rebelling, companies need to listen and establish a response protocol.

Brand Virat Kohli and how he became the world’s most marketable cricketer

Priyam Marik -
Neither God of Cricket nor Captain Cool, Virat Kohli has been the protagonist for a different India. As he turns 32, a look at how he wedded sporting excellence to his star power.

Nokia’s Snake, the mobile game that became an entire generation’s obsession

Pia Krishnankutty -
Launched in 1997 with Nokia 6110, Snake is said to have signalled a new era in mobile gaming but it was the game’s second version in 2000 that became a household name.

Big Babol, India’s beloved bubblegum that came with the quirkiest commercials

Pia Krishnankutty -
Launched in India in 1994, Big Babol, the 'bade kaam ki cheez', became a hit with its wacky commercials and gifts slipped into packaging.

Dhara’s ‘jalebi’ ad from the 1990s still means home and family

Pia Krishnankutty -
In 2018, UberEats recreated the classic ad with the same actor, the little boy from Kuch Kuch Hota Hai, but with a biryani twist.
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On Camera

YourTurn

Opinion

Is Bangladesh ready for ‘developed country’ status? It’s all optics for Sheikh Hasina

Faisal Mahmud -
The graduation is meant to bolster the legacy and legitimacy of Sheikh Hasina's Awami League, even as the real-world preparedness lagged behind the glossy narrative.

The world won’t just know Made in Bihar, it will demand it. This is Bihar’s moment to lead

Bengal is more Tagore than Bankim, more Marx than market

Economy

Karnataka startups feel the chill as global funding winter sets in. Fintech emerges as sole bright spot

Sharan Poovanna -
The state raises just $2.7 billion in first nine months of 2025 compared to $4.5 billion last year, with late-stage investments hit hardest.

Defence

India and Indonesia inch closer to BrahMos deal, defence ties to ramp up

Snehesh Alex Philip -
Indonesia delegation led by Defence Minister Sjafrie Sjamsoeddin visited BrahMos facility & met with top officials & undertook a detailed briefing on the missile system.

National Interest

A tribute to Tejas. India’s delay culture is the real enemy in the skies

Shekhar Gupta -
It is a brilliant, reasonably priced, and mostly homemade aircraft with a stellar safety record; only two crashes in 24 years since its first flight. But its crash is a moment of introspection.

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