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Monday, March 16, 2026
TopicBrand

Topic: Brand

Decorate your new house with neon attack’s customised neon lights

Siraj Ansari -
Are you looking for a way to make your new house feel like home? Add a neon sign.

Dabur, Fabindia should have stuck to their ads. Succumbing shows ‘liberal’ India lacks spine

Abhishek Kumar -
Campus Voice is an initiative by ThePrint where young Indians get an opportunity to express their opinions on a prevalent issue.

You’d think Sabyasachi’s mangalsutra ad would be a hit with Hindu culture guardians. Nope

Mohana Basu -
After Dabur’s Karva Chauth ad, self-appointed guardians of Hindu culture want Sabyasachi’s mangalsutra campaign to be taken down.

I tried to launch India’s first sports shoe brand. Here’s what Kishore Biyani told me

Prashant Desai -
In 'The Biography of a Failed Venture’, Prashant Desai writes that he wanted Indians to have an affordable shoe brand and go beyond Nike, Puma, Adidas.

Google to McKinsey — The story of how ‘employee activism’ rose

Christian Sarkar -
In ‘Brand Activism’ Christian Sarkar and Philip Kotler write that if talent is rebelling, companies need to listen and establish a response protocol.

Brand Virat Kohli and how he became the world’s most marketable cricketer

Priyam Marik -
Neither God of Cricket nor Captain Cool, Virat Kohli has been the protagonist for a different India. As he turns 32, a look at how he wedded sporting excellence to his star power.

Nokia’s Snake, the mobile game that became an entire generation’s obsession

Pia Krishnankutty -
Launched in 1997 with Nokia 6110, Snake is said to have signalled a new era in mobile gaming but it was the game’s second version in 2000 that became a household name.

Big Babol, India’s beloved bubblegum that came with the quirkiest commercials

Pia Krishnankutty -
Launched in India in 1994, Big Babol, the 'bade kaam ki cheez', became a hit with its wacky commercials and gifts slipped into packaging.

Dhara’s ‘jalebi’ ad from the 1990s still means home and family

Pia Krishnankutty -
In 2018, UberEats recreated the classic ad with the same actor, the little boy from Kuch Kuch Hota Hai, but with a biryani twist.

Durex says stay inside, Nike says just do it — Admakers are the new bards of Covid lockdown

Shubhangi Misra -
The coronavirus lockdown has become a strong stimulus for the Mad Men of the world. Budweiser, Ixigo, Durex are all stepping up to the challenge.
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On Camera

YourTurn

Opinion

Economy

Gulf conflict pushes Dubai diamond traders to eye Surat for rough stone auctions. But there are hurdles

Esha Mishra -
Industry leaders say India’s complicated customs process and GST levies are deterrents for traders to come to Surat for auctions.

Defence

Supreme Leader Mojtaba, the man Iran must keep alive & the secret force ‘tasked with it’—all about NOPO

Vaibhav Pant -
The Nirouyeh Vijeh Pasdaran Velayat, or NOPO, was the only force Ali Khamenei trusted.It was founded in 1991 and is more feared than the Revolutionary Guards.

National Interest

Peaceful power transfers followed uprisings in India’s neighbourhood. It’s a sign of mature democracies

Shekhar Gupta -
Rating democracies is a tricky business. I am only using the simple metric of who in the Indian subcontinent has had the most peaceful, stable, normal political transitions and continuity.

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