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Wednesday, September 24, 2025
TopicBrand

Topic: Brand

Decorate your new house with neon attack’s customised neon lights

Siraj Ansari -
Are you looking for a way to make your new house feel like home? Add a neon sign.

Craft beer maker Bira to buy Beer Cafe, move to push sale at more restaurants & pubs

Reuters -
The brand's deal comes during the festive season with most people stepping out after two years of pandemic. Beer Cafe's CEO will continue to lead the beverage chain operations.

Dabur, Fabindia should have stuck to their ads. Succumbing shows ‘liberal’ India lacks spine

Abhishek Kumar -
Campus Voice is an initiative by ThePrint where young Indians get an opportunity to express their opinions on a prevalent issue.

You’d think Sabyasachi’s mangalsutra ad would be a hit with Hindu culture guardians. Nope

Mohana Basu -
After Dabur’s Karva Chauth ad, self-appointed guardians of Hindu culture want Sabyasachi’s mangalsutra campaign to be taken down.

I tried to launch India’s first sports shoe brand. Here’s what Kishore Biyani told me

Prashant Desai -
In 'The Biography of a Failed Venture’, Prashant Desai writes that he wanted Indians to have an affordable shoe brand and go beyond Nike, Puma, Adidas.

Google to McKinsey — The story of how ‘employee activism’ rose

Christian Sarkar -
In ‘Brand Activism’ Christian Sarkar and Philip Kotler write that if talent is rebelling, companies need to listen and establish a response protocol.

Brand Virat Kohli and how he became the world’s most marketable cricketer

Priyam Marik -
Neither God of Cricket nor Captain Cool, Virat Kohli has been the protagonist for a different India. As he turns 32, a look at how he wedded sporting excellence to his star power.

Nokia’s Snake, the mobile game that became an entire generation’s obsession

Pia Krishnankutty -
Launched in 1997 with Nokia 6110, Snake is said to have signalled a new era in mobile gaming but it was the game’s second version in 2000 that became a household name.

Big Babol, India’s beloved bubblegum that came with the quirkiest commercials

Pia Krishnankutty -
Launched in India in 1994, Big Babol, the 'bade kaam ki cheez', became a hit with its wacky commercials and gifts slipped into packaging.

Dhara’s ‘jalebi’ ad from the 1990s still means home and family

Pia Krishnankutty -
In 2018, UberEats recreated the classic ad with the same actor, the little boy from Kuch Kuch Hota Hai, but with a biryani twist.
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On Camera

YourTurn

Opinion

Bads of Bollywood can’t get more brazenly nepo. The joke’s on us

Shobhaa De -
After watching the most discussed series on Netflix, I was planning to write an asterisk-heavy column. As a tribute to the asterisks in its...

Should Goa share Mhadei waters? A living river can’t be divided like property

Before Balakot, there was Burki. Lessons from India’s underplayed victory in 1965

Economy

Market regulator SEBI clears Adani Group of impropriety alleged by Hindenburg Research

Sampurna Panigrahi -
SEBI probe concluded that purported loans and fund transfers were paid back in full and did not amount to deceptive market practices or unreported related party transactions.

Defence

China navy achieves breakthrough with new fighter jet launch system. What are electromagnetic catapults

Saksham Thakur -
China’s most advanced aircraft carrier—Fujian—uses electromagnetic catapults, a core component of future aircraft carriers.

National Interest

India doesn’t give walkovers to Pakistan in war. Here’s why it shouldn’t do it in cricket either

Shekhar Gupta -
Many really smart people now share the position that playing cricket with Pakistan is politically, strategically and morally wrong. It is just a poor appreciation of competitive sport.

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