In India, largely a brown spirits market, availability of quality spirits by Indian makers, rise of cocktail culture & freedom to experiment with flavours, is pushing demand for gin.
Bhut Jolokia Tea is one of five flavours introduced by Aromica Tea, all meant to evoke different feelings with flavours as diverse as blueberry & dark chocolate.
A poor Muslim man from Kurnool, selling khoya buns during the Medaram Jatara in Telangana, was harassed by some YouTubers and surrounded by a mob over allegations of 'food jihad'.
This is the game every nation is now learning to play. Some are finding new allies or seeing value among nations where they’d seen marginal interest. The starkest example is India & Europe.
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