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Sunday, February 22, 2026
TopicBehavioural economics

Topic: Behavioural economics

Behavioral economics is biased, and it might not quite know it

The discipline, which marries classical economics with psychology, has quickly become a victim of its own astounding success. Call it the 'bias bias'.

Rahul Bose, 5-star Marriott pricing banana the way it wants is simple behavioural economics

Unless you believe prices should be fixed and want to enjoy the life of shortages it creates, there's nothing wrong with JW Marriott’s arguments.

CEA on ‘virtuous or vicious’ economy, Abhinav Kumar says remove Articles 35A and 370 in J&K

The best of the day’s opinion, chosen and curated by ThePrint’s top editors.

‘Nudge’ is the secret behind success of Modi’s pet projects, says Economic Survey

Economic Survey praises Modi govt for using behavioural economics to popularise schemes such as 'Swachh Bharat', says it's needed for more informed policy-making.

Liberals hated the colours of Modi’s new notes but never understood their politics

The currency note was a prop, the ATM queues an exercise in behavioural psychology.

On Camera

Nick Jonas wearing a mangalsutra is validation for many Indians. He’s our favourite jiju

Nick Jonas is not trying to modernise the mangalsutra, but his gesture shows that choices can be equal. If commitment must be flaunted, it need not be gendered.

In the West, there’s anxiety. In India, optimism—Rishi Sunak says India poised to be leader in AI

On Wednesday, the former UK Prime Minister Rishi Sunak was speaking in New Delhi at a Carnegie & Observer Research Foundation event on AI.

Suspected brake failure leads to Tejas accident after landing, airframe likely to be written off

The IAF, so far, remains mum on this accident which has led to grounding of the fleet for safety checks.

No country is ever fully sovereign. Cold War era taught India its real meaning

India’s fraught neighbourhood places multiple constraints on its strategic choices. It leaves no time to take a deep breath, lean back and reset.