India is projected to lead global growth in alcoholic drinks, according to a new Euromonitor report. But it’s not immune to the rising sober movement either.
India’s nightlife still echoes with the sound of cocktail shakers, only now, the buzz comes without the alcohol. Brands like Sober, Catwalk Botanics and Sobriety Sips are cashing it out.
Review by American Heart Association suggests relationship between alcohol & cardiac health is more complicated than previously thought. But what’s certain is heavy drinking harms.
IV drips are now offered at clinics and 'drip bars' for hangovers. But unless you’re severely dehydrated, there’s little evidence they work any better than water, food, and rest.
Even moderate drinking of one-two drinks per day raises cancer risk, say oncologists. New data suggests link of alcohol with cancers of skin, endometrium, ovary, prostate & blood.
Nine-judge bench of Supreme Court’, including Justice Nagarathna, is delving into complexities of industrial alcohol regulation — a matter her father, then CJI, ruled on in 1989.
In India, largely a brown spirits market, availability of quality spirits by Indian makers, rise of cocktail culture & freedom to experiment with flavours, is pushing demand for gin.
Bumble’s latest study conducted across 2,000 single adults, comprising GenZ and millennials, finds a growing trend among participants who are moving away from consuming alcohol on dates.
UCBs accounted for 1.8% of total industry credit in September 2025—down from 2.2% five yrs ago—showing that they are losing ground to faster PSU banks.
This is the game every nation is now learning to play. Some are finding new allies or seeing value among nations where they’d seen marginal interest. The starkest example is India & Europe.
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