The new guidelines, applicable from 1 September, aim to curb companies misleading consumers about final price, remaining stock, among other 'dark patterns' in online advertising.
Use of disclaimers must be kept to minimum, say amended guidelines from Advertising Standards Council of India. This comes in backdrop of new govt rules on social media influencers.
Social media influencers are also increasingly violating norms, says ASCI, which received 14% more complaints against ads in April-September 2022 than same period last year.
Aamir Khan and Kiara Advani featured in an ad for a bank and raised heckles of many. But the main issue with the ad was that the actors promoted a bad riding habit.
White paper by Advertising Standards Council of India and law firm K&S partners highlights how practice of misleading product descriptions continues to plague ad industry.
The American ad legend, co-founder of Wieden+Kennedy, passed away at the age of 77 in his hometown of Portland, Oregon on 30 September. Here’s a look at his unconventional career.
According to government reply in Lok Sabha, the pilot phase of PMIS is being used to test concepts, strategies and systems before a full-scale implementation of the scheme.
Order for 87 MALE drones will be split between 2 Indian firms in 64:36 ratio to ensure there are 2 independent manufacturing lines with at least 60% indigenous components.
The India-South Africa series-defining fact is the catastrophic decline of Indian red ball cricket where a visiting team can mock us with the 'grovel' word.
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