scorecardresearch
Friday, August 1, 2025
TopicAdvertising

Topic: Advertising

Drip pricing, false urgency — ASCI releases new guidelines to curb ‘dark patterns’ in online ads

The new guidelines, applicable from 1 September, aim to curb companies misleading consumers about final price, remaining stock, among other 'dark patterns' in online advertising.

Bollywood stars for underwear, cricketers for tyres — who’s selling you what on Indian TV

With hardware from wires, rods, and paint being sold on TV, advertisers obviously believe that home is where the wallet is for consumers.

Federal Bank wants you to look forward to bank visits, new campaign moves away from apps

The tagline Rishta Aap Se Hai, Sirf App Se Nahi, is in line with the bank’s brand philosophy.

80% don’t notice disclaimers, 62% find them too long — why ad body ASCI updated its guidelines

Use of disclaimers must be kept to minimum, say amended guidelines from Advertising Standards Council of India. This comes in backdrop of new govt rules on social media influencers.

Watchdog flags jump in complaints about misleading ads, says education sector ‘most violative’

Social media influencers are also increasingly violating norms, says ASCI, which received 14% more complaints against ads in April-September 2022 than same period last year.

Dear social media influencers and advertisers, stop encouraging dangerous driving habits

Aamir Khan and Kiara Advani featured in an ad for a bank and raised heckles of many. But the main issue with the ad was that the actors promoted a bad riding habit.

‘All wool’ for mixed fabric: Ad regulator flags ‘misleading or incorrect’ descriptions by brands

White paper by Advertising Standards Council of India and law firm K&S partners highlights how practice of misleading product descriptions continues to plague ad industry.

Dan Wieden, the wiz who taught Mad Men to ‘Just Do It’ for Nike & redefined advertising

The American ad legend, co-founder of Wieden+Kennedy, passed away at the age of 77 in his hometown of Portland, Oregon on 30 September. Here’s a look at his unconventional career.

Vicco — brand that made Ayurveda mainstream with its ‘nahi cosmetic’ jingle

The company was founded by Keshav Vishnu Phendharkar in 1952 as Vishnu Industrial Chemical Company to make products that were free of chemicals.

Attention influencers. You may soon be fined lakhs for false ads, or not disclosing paid content

A set of guidelines, likely to be released by Consumer Affairs Ministry this month, will cover paid content, social media promotions & levy Rs 10 lakh-50 lakh in fines for negligence.

On Camera

Over six-fold spike in digital transactions since 2019-20, govt informs Parliament

Govt says digital payments also uplift under-served communities by providing them financial footprint that can be used to assess credit worthiness in absence of traditional documents.

India to get last of Spain-built C-295 next month, focus now on 1st India-made aircraft

New Delhi: The last of the C-295 transport aircraft that is replacing the ageing Avro fleet of the Indian Air Force (IAF) will be...

Modi’s Bharat vs Indira’s India: 11-yr report card of politics, diplomacy, economy, nationalism

As Narendra Modi becomes India’s second-longest consecutively serving Prime Minister, we look at how he compares with Indira Gandhi across four key dimensions.