The new guidelines, applicable from 1 September, aim to curb companies misleading consumers about final price, remaining stock, among other 'dark patterns' in online advertising.
Use of disclaimers must be kept to minimum, say amended guidelines from Advertising Standards Council of India. This comes in backdrop of new govt rules on social media influencers.
Social media influencers are also increasingly violating norms, says ASCI, which received 14% more complaints against ads in April-September 2022 than same period last year.
Aamir Khan and Kiara Advani featured in an ad for a bank and raised heckles of many. But the main issue with the ad was that the actors promoted a bad riding habit.
White paper by Advertising Standards Council of India and law firm K&S partners highlights how practice of misleading product descriptions continues to plague ad industry.
The American ad legend, co-founder of Wieden+Kennedy, passed away at the age of 77 in his hometown of Portland, Oregon on 30 September. Here’s a look at his unconventional career.
A set of guidelines, likely to be released by Consumer Affairs Ministry this month, will cover paid content, social media promotions & levy Rs 10 lakh-50 lakh in fines for negligence.
Govt says digital payments also uplift under-served communities by providing them financial footprint that can be used to assess credit worthiness in absence of traditional documents.
As Narendra Modi becomes India’s second-longest consecutively serving Prime Minister, we look at how he compares with Indira Gandhi across four key dimensions.
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