scorecardresearch
Friday, August 22, 2025
TopicAdvertising

Topic: Advertising

‘Prashant’ trend shows how advertising is changing—influencers, meme pages hold the power

Swiggy Instamart, Britannia, Phillips and a few others turned the joke into quick, clever content. Britannia even rolled out an exclusive ‘Prashant pack’.

50+ Million Views, 50+ CGI Creations: How Craywingz Is Redefining New-Age Advertising

In the world of digital advertising, Craywingz has emerged as a game-changer, capturing over 50 million views with more than 50 dynamic CGI campaigns....

Centre to announce rules barring surrogate ads and sponsoring of events promoting liquor in India

In India, direct advertising of liquor is banned. Changes threaten a surcharge for liquor makers in India and would force firms such as Carlsberg to redraw their marketing campaigns.

How HC verdict may impact lawyers using Insta reels, LinkedIn profiles to ‘advertise’ their services

Madras HC has ordered Bar Council of India to issue circulars to state bar councils to start disciplinary proceedings against lawyers ‘advertising, soliciting works directly or indirectly’.

Patanjali case has changed ad regulations. SC mandate only causes more trouble

Burdening advertisers with increased compliance will stymie the industry. Instead, empower consumers to detect and report misleading ads to bodies like the CCPA and ASCI.

Shinde-led Maharashtra govt plans Rs 84 cr special publicity drive ahead of Lok Sabha polls

Drive will give info about schemes, projects & development works undertaken in 2023-24. Specific budgets are set aside for different media, with largest share for outdoor advertising.

Jammy to Indiranagar ka gunda — Rahul Dravid ‘The Wall’ of advertising even after cricket pitch exit

Once 'Mr Dependable' of Indian cricket, Dravid is now the team's coach. His acting skills, displayed in brand endorsements over the years, add to his fan following.  

Influencers are using their make-or-break power to blackmail companies

In 'The Pursuit of Reputation', Amith Prabhu and Sujit Patil attempt to reveal about the workings of the public relations machinery working behind every brand at present and its potential in the future.

Ad body ASCI tightens norms, cautions social media influencers over misleading endorsements

The ASCI has also expanded the definition of a 'celebrity' to include notable personalities like doctors, authors, activists, educationists, etc.

Ad guru Sylvester daCunha dies at 80, his Amul Girl lives on

The news of his demise was shared by Amul’s managing director, Jayen Mehta through a heart-felt tweet.

On Camera

Tariffs, chips, and China — how Trump’s trade playbook affects India

Trump’s OBBB is framed to augment domestic semiconductor production and enhance trade protection, even at the expense of certain social programs such as Medicaid, food stamps, and student loans, as well as a projected ballooning federal deficit from US$2.8 to 3.3 trillion

New insolvency frameworks to shorter timelines, how 2025 amendment bill proposes to transform IBC

New bill aims to fix key issues with IBC 2016, including delays & patchy implementation, and protect creditors, with window for genuine promoters to retain control of their companies.

Indian firm joins hands with US manufacturer to locally develop all-terrain vehicles for armed forces

Under joint venture, JSW Sarbloh Motors will indigenise and manufacture TX range ATVs in Chandigarh. The first India-assembled unit is expected by early 2026.

War of IAF, PAF doctrines: As Pakistan obsesses over numbers, India embraces risk, wins

Now that both IAF and PAF have made formal claims of having shot down the other’s aircraft in the 87-hour war in May, we can ask a larger question: do such numbers really matter?