Pandey’s 1994 ad for Cadbury was a zeitgeist in itself, helping Cadbury transition from a product made for kids to a staple for the young, romantic, and carefree adult.
Airtel tapped into nostalgia by featuring actors Neena Gupta and Ashish Vidyarthi, but gave it a modern twist with a script tailored for Gen Z, smartly bridging the gap between two generations.
Swiggy Instamart, Britannia, Phillips and a few others turned the joke into quick, clever content. Britannia even rolled out an exclusive ‘Prashant pack’.
In the world of digital advertising, Craywingz has emerged as a game-changer, capturing over 50 million views with more than 50 dynamic CGI campaigns....
In India, direct advertising of liquor is banned. Changes threaten a surcharge for liquor makers in India and would force firms such as Carlsberg to redraw their marketing campaigns.
Madras HC has ordered Bar Council of India to issue circulars to state bar councils to start disciplinary proceedings against lawyers ‘advertising, soliciting works directly or indirectly’.
Burdening advertisers with increased compliance will stymie the industry. Instead, empower consumers to detect and report misleading ads to bodies like the CCPA and ASCI.
Drive will give info about schemes, projects & development works undertaken in 2023-24. Specific budgets are set aside for different media, with largest share for outdoor advertising.
Once 'Mr Dependable' of Indian cricket, Dravid is now the team's coach. His acting skills, displayed in brand endorsements over the years, add to his fan following.
In 'The Pursuit of Reputation', Amith Prabhu and Sujit Patil attempt to reveal about the workings of the public relations machinery working behind every brand at present and its potential in the future.
‘Mother kept pouring water in our eyes whenever the burning became unbearable. She pushed our bodies deep into the blanket, making sure not a single part was exposed,’ my father said.
December oil imports from Russia may drop nearly 50%, but Indian buyers already shifting to non-designated Russian entities and opaque trading channels to keep Russian oil flowing.
The helicopters produced by Lockheed Martin are known as ‘submarine hunters’. India ordered 24 of these aircraft in 2020 to replace the Sea King helicopters. 15 have been delivered till date.
The India-South Africa series-defining fact is the catastrophic decline of Indian red ball cricket where a visiting team can mock us with the 'grovel' word.
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