In an era where digital content creation has transformed into a thriving industry, Pixels to Profits by Ankur Mehra presents an in-depth exploration of the creator economy and the opportunities it offers. The book is a strategic guide for content creators, influencers, and digital entrepreneurs looking to turn their passion into a sustainable business.
The global creator economy is expected to surpass $480 billion by 2027, highlighting the immense potential for individuals leveraging platforms like YouTube, Instagram, TikTok, and Substack. Pixels to Profits breaks down the complexities of this fast-growing sector, offering a roadmap to success for aspiring and established creators alike.
Packed with actionable insights, Mehra’s book covers key aspects of content monetization, audience engagement, brand partnerships, and the evolving role of artificial intelligence in digital content creation. The book also sheds light on the challenges content creators face—such as algorithm changes, platform dependency, and burnout—while providing practical strategies to navigate them.
“The Creator Economy isn’t just a buzzword; it is the present and future of how we work, connect and grow. Discover the stories, trends and strategies behind this revolution and how it can inspire your journey,” says Ankur Warikoo, entrepreneur and writer.
Published by Penguin, Pixels to Profits by Ankur Mehra will be released on 3 April on SoftCover, ThePrint’s online platform for launching non-fiction books.
Praising Mehra’s attempt at this book, Shalini Passi, art patron and media personality, says, “This book is an invaluable resource that demystifies the Creator Economy while highlighting its boundless opportunities. A must-read for anyone seeking to understand the future of digital expression and entrepreneurship.”
Anshula Kapoor, writer and public speaker, also called the publication ‘a very important book.’
Ankur Mehra is a digital strategist and entrepreneur with years of experience in the creator economy. Having worked closely with top content creators and digital businesses, Mehra brings a unique perspective on what it takes to build and sustain a successful online brand.
With its systematic approach and industry-driven insights, Pixels to Profits is a must-read for creators looking to maximize their impact and revenue in the digital world.