New Delhi, May 7 (PTI) The National Capital Region Transport Corporation (NCRTC) has invited bids for branding rights at 21 stations along the Delhi-Ghaziabad-Meerut Namo Bharat corridor, officials said on Thursday.
Under this arrangement, selected partners will have the opportunity to prefix or suffix their brand names to station names, creating a long-term association with the station identity.
“Branding may be extended across station interiors, concourse and platform levels as well as key exterior elements, including entry, exit areas and piers on both sides of the station,” the NCRTC said in a statement.
This ensures high-visibility exposure to both commuters and road traffic, delivering consistent brand presence across multiple touch points, it said, adding that brand logos will be prominently featured on station maps, along with a dedicated space for a kiosk.
“In addition to these extensive branding opportunities, the NCRTC will integrate co-branded station names into in-train audio announcements, further enhancing brand engagement with commuters,” it said.
The stations proposed for exclusive semi-naming, co-branding rights include Sarai Kale Khan, New Ashok Nagar, Anand Vihar, Sahibabad, Ghaziabad, Duhai, Muradnagar, Modi Nagar South, Modi Nagar North, Meerut South, Partapur, Rithani, Shatabdi Nagar, Brahmpuri, Meerut Central, Bhaisali, Begumpul, MES Colony, Daurli, Meerut North and Modipuram.
The NCRTC said the stations are strategically located along the Delhi-Meerut corridor, in densely populated areas with proximity to key markets, educational institutions and residential hubs, offering significant visibility for brand integration. PTI SSM ASD ASD
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