New Delhi: Indian adhesives brand Fevicol has come out with a cheeky advertisement based on the Louvre jewellery heist that has become quite a hit on social media.
Paris’ Le Louvre was the victim of a seven-minute heist in which robbers stole jewels worth 88 million euros, making it one of the quickest robberies in history.
The ad features an image of a pair of earrings and a necklace, dripping with emeralds, belonging to Empress Marie Louise, who was Napoleon’s second wife and the niece of Marie Antoinette, the Austrian queen consort of King Louis XVI of France. The image is wittily subtitled ‘The mission is impossible’, possibly suggesting the heist would have not have happened had the Louvre used Fevicol.
The brand even throws in a reference to hit Hindi heist film Dhoom 2, a Hrithik Roshan and Abhishek Bachchan-starrer that also depicted a slick jewellery theft from a museum.
“Ab Dhoom machane ki baari hamari ;),” reads the caption.
The Louvre heist has become a pop-culture sensation, with memes, reels and TikToks flooding the internet. From outfits for a jewellery heist, cast picks for a movie to intense speculation about a ‘dapper investigator’, the internet is obsessed with the theft.
But that is not all, conspiracy theories also surround the heist, ranging from plausible to bizarre, with some even going so far as to suggest it was all a part of a PR strategy for the famous star-packed heist franchise, Oceans, to the work of time travellers.
Fevicol is not the only one jumping on the Louvre-heist wagon. German company, Böcker, launched an ad campaign showing their new furniture lift parked outside a building with the tag—“When you need to move fast”.
The ladder, the company said, can carry “up to 400 kg of treasures at 42 m per minute—as quiet as a whisper.”
The 19 October daylight robbery at the world’s largest museum in Paris saw thieves steal nine items worth 88 million euros from Le Louvre.
Three masked men broke in shortly after the opening of the museum, allegedly carrying small chainsaws and escaped on a motor scooter with the jewellery pieces.
The museum was closed for three days following the heist.
(Edited by Gitanjali Das)
Also Read: Gone in 7 minutes: Thieves break into France’s Louvre using chainsaws, make away with 9 items