Isabcool — New Amul ice cream flavour offers ‘goodness’ of laxative with cashew & fig
☰
India

Isabcool — New Amul ice cream flavour offers ‘goodness’ of laxative with cashew & fig

New Delhi: Now, here’s a stinker! Popular dairy brand Amul’s latest ice cream flavour is the Isabcool Kaju Anjir — “a royal treat for your sweet tooth and belly”. The flavour has, what Amul calls, the “goodness of Isabgol (laxative)” with “cashew and fig”. Introducing the all-new Isabcool Kaju Anjir. A royal treat for your […]

ThePrint Team    
'Isabcool' Kaju Anjir ice cream flavour introduced by Amul India | Twitter/@Amul_Coop

'Isabcool' Kaju Anjir ice cream flavour introduced by Amul India | Twitter/@Amul_Coop

New Delhi: Now, here’s a stinker!

Popular dairy brand Amul’s latest ice cream flavour is the Isabcool Kaju Anjir — “a royal treat for your sweet tooth and belly”.

The flavour has, what Amul calls, the “goodness of Isabgol (laxative)” with “cashew and fig”.

Amul may think it has found the perfect substitute for the bland Isabgol – combined with the poop-hastening dietary fibre in ‘anjir’ or figs – but many netizens appeared ready to flush that scoop down the toilet.

“Gross,” is what a user said at the very thought of eating ice cream that had isabgol or psyllium husk, which is both tasteless as well as odourless.

There were suggestions galore on what Amul should name its future flavours. “Dolo 650?” one wondered. Another suggested “Rokool”, flavoured on the anti-diarrhoea medicine Roko. Another said, “Gelusil with raisins and pista – Gelucool”. Get the drift?

Given that Amul has associated its fun brand with a ‘gharelu churan’, some joked whether Amul would be introducing flavours like ‘jaljeera’ and ‘nimbu paani’ next – all good for digestion. Well, the company already has a ‘haldi’ flavor.

Another social media user called this flavour the best solution for Bhashkor’s constipation, the grouchy character plagued by his irritable bowel in director Shoojit Sircar’s ‘Piku’.

There are some takers too. One user welcomed this flavour saying his “perspective and bowels” have changed in his 40s. He congratulated Amul for thinking out of the box.

Another said he would definitely try the flavor at least once. “Think of isabgol as micro-falooda,” he tweeted.

It seems Amul has climbed on the bandwagon of bizarre food flavours that have become quite the trend.

There are several odd ones for ice creams too – masala dosa, green chilly, ramen, momos, paani puri pataka, masala chai and paan bahar.

However, some cold treats flavoured on greasy Indian desserts have caught on, given the popularity of the ‘gulab jamun’ and ‘nolen gur’ flavour.