To improve the voter turnout in the upcoming 2024 Lok Sabha Elections, the Election Commission of India (ECI) has launched a new campaign titled ‘Turning 18’. The campaign is aimed at young and first-time voters and seeks to make them aware of the importance of exercising their right to vote, a PIB press release stated.
The ‘Turning 18’ campaign is being run with a tailored messaging strategy that revolves around the theme of ‘Chunav Ka Parv, Desh Ka Garv’. The campaign employs a variety of compelling themes and strategies to attract the attention of its audience, including the use of infographics to highlight the growing participation of women in the electoral process.
One of the most important aspects of this campaign is the emphasis on the need to vote immediately upon turning 18 years old. This is in line with the ECI’s efforts to promote civic engagement and sense of responsibility among young voters. The campaign also seeks to celebrate the contributions of various stakeholders involved in the electoral process, including voters, political parties, and frontline workers.
The ECI has collaborated with a number of popular social media platforms, including Facebook, Instagram, and YouTube, to spread the message of ‘Turning 18’. The campaign has also been played at major events and rallies across the country to reach a wider audience. Overall, the ‘Turning 18’ campaign is a well-positioned effort by the ECI to engage young and first-time voters in the upcoming elections. The campaign highlights the importance of exercising the right to vote and emphasises the role of young voters in building a democratic future for India.