Itanagar, May 7 (PTI) Arunachal Pradesh Chief Minister Pema Khandu on Thursday said his government was exploring collaborations with global streaming platforms to promote indigenous talent to help youth build sustainable careers in the entertainment industry.
Chairing a high-level review meeting with organisers of premier state events, he said cultural platforms must evolve beyond annual competitions and provide participants with clear pathways to professional opportunities in music, fashion, media and performing arts.
“Our goal is to ensure that every event moves beyond being a standalone competition and instead evolves into a structured talent pipeline. We are not just looking for performers; we are building careers,” he said.
The meeting focused on six flagship state platforms, Miss Arunachal, Mr & Mrs Arunachal, Arunachal’s Got Talent, Arunachal Super Dance, and Arunachal Idol, an official statement said.
To strengthen institutional support for the sector, Khandu announced that the Creative Economy Cell within the Chief Minister’s Office would be reinforced to facilitate industry linkages and career progression for local talent.
He said the government was also exploring strategic collaborations with global digital platforms, including Spotify, to help emerging singers from the state reach wider audiences.
“We want the world to engage with and appreciate our indigenous music, art and cultural expressions,” Khandu said.
Citing the Ziro Festival of Music as a successful model for promoting independent musicians, he assured the meeting of continued government support for similar initiatives.
In another major decision, the chief minister said his government was finalising a fresh agreement with organisers of the six major events to extend their term for five years under the official state calendar.
The meeting also reviewed the growth of technical expertise within the state’s creative ecosystem.
“The creative economy is emerging as a powerful pillar of growth in Arunachal Pradesh. We are seeing a shift where our youth and women are not just performers, but entrepreneurs, evolving from singers into composers and from models into fashion designers,” Khandu said.
The initiative is being implemented under the Arunachal Pradesh Regulatory Board of State Events, chaired by Mallo Attu, which will oversee the new standards aimed at strengthening the state’s presence in the national entertainment and Bollywood circuits. PTI UPL UPL NSD
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