New Delhi: Entrepreneurship has always attracted celebrities, from the cosmetic and skincare industries to fashion labels. But this year, a fair bunch ventured into the alcohol industry.
The year saw a noticeable buzz around celebrity-owned alcohol brands. From premium spirits to craft blends, the likes of actors Ranveer Singh and Rana Daggubati, cricketer Yuvraj Singh, stepped beyond endorsements to launch liquor labels of their own.
Here is a look at the celebrities who launched their alcohol labels in 2025:
1. Ranveer Singh’s Rangeela Vodka
Ranveer Singh stepped into the spirits space with the launch of his own label, Rangeela Vodka. True to its name, the brand is bold, colourful, and bursting with personality, much like Singh himself.
According to the makers, Rangeela Vodka is versatile enough to be enjoyed neat or shaken into cocktails. Designed to meet premium quality standards, the vodka is smooth and works especially well with citrus flavours, cranberry blends, and even espresso-based mixes. Currently available only in Maharashtra at Rs 2,400 for a 750 ml bottle, the brand will soon expand to Goa, West Bengal, and northern states.
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2. Rana Daggubati’s Loca Loka
Indians have been obsessing over agave spirits. So, it’s no surprise we have a new tequila brand in the market. Loca Loka is co-owned by actor-producer Rana Daggubati, composer Anirudh Ravichander, and entrepreneur Harsha Vadlamudi. The trio launched in the US last year, expanded next into Southeast Asian markets like Singapore, and then brought it home. In India, the 750ml liquor bottle, roughly priced between Rs 4,500 to Rs 7,000, is available in Delhi, Mumbai, Bengaluru, and Hyderabad, as well as select airport duty-free stores.
Loca Loka tequila has a flavour profile of the fruity cooked agave with subtle earthy, floral, and spicy notes. That reflects its Mexican origins and Indian cultural fusion, with the Blanco being clear and crisp (citrus, pepper) and the Reposado adding oak, vanilla, and caramel from barrel ageing for a smoother, richer finish.
3. Yuvraj Singh’s FINO
Another tequila brand, FINO, ‘Failure Is Not an Option’ entered the market a month later, in December. This artisanal label is co-founded by cricketer Yuvraj Singh along with a group of Indian-American entrepreneurs.
The four variations, Blanco, Rosado, Reposado, and Añejo (all of 750ml each) are currently available in Delhi, Haryana, Maharashtra, and duty-free stores. The Blanco costs roughly around Rs 14,750, Reposado at Rs 16,850, Anejo at Rs 18,550, while the Rosado crosses over Rs 23,000.
Blanco’s flavour profile is herbaceous with vanilla and cinnamon notes, the Reposado has mint and Indian spices with vanilla, the Rosado has red berries and floral undertones, and the aged Añejo has notes of melon, vanilla, and tobacco.
4. Badshah’s Shelter 6
Shelter 6 vodka co-founded by rapper Badshah. Produced in Russia, it undergoes six rounds of distillation using glacial lake water, resulting in a clean, smooth finish.
Badshah has collaborated with Cartel Bros for the project, the innovators behind whisky labels like Sanjay Dutt’s The Glenwalk and Ajay Devgn’s The GlenJourneys. Shelter 6 has notes of grain, vanilla, and citrus zest on the nose, and has a mineral palate, a clean finish with minimal burn, making it ideal for sipping neat. It’s available in Maharashtra at Rs 1,999 for 750 ml.
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5. Ajay Devgn’s GlenJourneys
Ajay Devgn entered the whisky space with GlenJourneys, starting with a limited 21-year-old Highland single malt. Only 600 bottles were released, priced at around Rs 60,000. The Pioneer Edition established the brand’s reputation for craftsmanship and exclusivity. The Cask Series has been curated exclusively for India. The series, finished in Rum, Bourbon, and Sherry casks, is priced at Rs 6,409. Currently, it is only available in Maharashtra.
6. Karan Tacker’s EL GOONDA
Actor Karan Tacker’s tequila EL GOONDA is a 100 per cent Indian-grown agave spirit. It is available in Silver and Reposado, along with Picante, Café, and Strawberry options. Prices start at Rs 1,499, and the brand also offers compact 180 ml bottles designed for festivals and house parties.
It is available only at select premium retail outlets and bars in Mumbai. The brand aims to rollout across Delhi NCR, Pune, Bengaluru, and Hyderabad by the end of the year.
7. Sanjay Dutt’s TigerFire Vodka
Sanjay Dutt, in a collaboration with Paresh Ghelani, launched a French-crafted super premium vodka, TigerFire Vodka in December this year. The vodka is currently available in Maharashtra, Goa, Hyderabad and Delhi NCR. And, the price ranges between Rs 3,795 and Rs 5,730.
TigerFire has earned a prestigious 95/100 rating from the Beverage Testing Institute, underscoring its global-quality credentials. Its flavour profile is intentionally character-led, offering a bold peppery warmth, silky texture and a subtle smoky finish.
(Edited by Insha Jalil Waziri)