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The FinePrint

Beef flavour to celebrity ads—what it takes to stand out in Kerala’s ice cream market

Home to less than 3% of India’s population, Kerala is the fastest-growing carry-home-pack market of ice creams and has the second-highest per capita consumption of ice creams followed by Gujarat.

Bollywood casting directors want ‘real’, relatable talent, not stars. OTT is changing it

A new breed of casting directors—Mukesh Chhabra, Nandini Shrikent, Abhishek Banerjee, Tess Joseph, Shruti Mahajan—are in. The couch is going, PoSH panels are in.

Rising HIV cases, treatment over prevention, new hotspots — all’s not well with India’s AIDS programme

In Part 2 of series, ThePrint takes a look at India's National AIDS Control Programme in backdrop of rising number of HIV infections, high AIDS-related deaths in last few years.

Face of Rajasthan’s coaching hub is changing. Everyone’s rushing to Sikar after NEET success

For decades, Kota coaching institutes were the ‘gold standard’ for competitive exam preparation. Now Sikar, the city known for its havelis, forts, and the Khatu Shyam temple, is emerging as Rajasthan's Coaching Nagri or Shiksha ki Kashi.

How a derelict Greater Noida factory became a sealed ‘crime’ scene after tree massacre

The former Daewoo Motors factory in Greater Noida was sealed after a real-estate company was caught brazenly felling trees not once, but twice. It’s a first for a private property here.

Of valour and sacrifice: A look at Kargil conflict through famous battles and maps

India observes 26 July each year as Kargil Vijay Diwas in memory of soldiers who laid down lives to secure key strategic heights captured by Pakistani intruders in 1999.

‘Udta Tripura’ — HIV cases are soaring in hill state, with youth under 30 worst hit

In Part 1 of series on India's emerging HIV-AIDS hotspots & AIDS control programme, ThePrint looks at Tripura, which saw highest rise in rate of annual new HIV cases between 2010 & 2023.

Modi neglected his devoted salaried middle class. No reward for a decade of loyal support

Throughout the election campaign, Rahul Gandhi portrayed Modi as a patron of the oligarchs. The Prime Minister did not work too hard to dispel this unflattering caricature.

Bengaluru doesn’t belong only to Kannadigas. Its history is shaped by 1,000 years of migration

For over a millennia, the Bengaluru region has been the meeting-point of the Kannada, Telugu, and Tamil cultural zones.

How PSU Bharat Immunologicals went from polio hero to zero. No vaccines, unpaid workers

The BIBCOL factory in UP’s Bulandhshahr was at the forefront of India’s fight against polio. But it hasn’t produced a single vaccine since December 2022 despite being in working order.

On Camera

India’s TRP ecosystem needs a reset. Time to end BARC monopoly

A ratings monopoly in India has led to lack of technological variation, resulting in sluggish systems detached from market dynamics.

India-US set to ink mini trade deal soon, reach understanding on agricultural & dairy products

Mini deal will likely see no cut in 10% baseline tariff on Indian exports announced by Trump on 2 April, it is learnt, but additional 26% tariffs are set to be reduced.

Not just AK-203, India & Russia to jointly manufacture AK-19 and PPK-20 for domestic use and export 

India-Russia JV is also racing to deliver 7,000 more AK-203 assault rifles by 15 Aug. These are currently being made with 50% indigenisation and this will surge to 100% by 31 December.

Strategic partner one day, tactical nightmare the next: India’s learning Trumplomacy the hard way

Public, loud, upfront, filled with impropriety and high praise sometimes laced with insults. This is what we call Trumplomacy. But the larger objective is the same: American supremacy.