With anything 'K' prefixed winning the content game, dating show Singles’ Inferno and cooking competition Culinary Class Wars picked up fans in India with ease.
It all began one fateful night at an award show in 2014, where Arijit Singh's joke and banter with Salman Khan was interpreted as 'an insult to Salman Bhai'.
While export values have increased, India’s share in the global dairy trade has remained largely stagnant, despite being the world’s largest milk producer.
Initial talks held on the possibility of India entering the programme that was started in 2017 between France, Germany and Spain to ensure European sovereignty in defence and security.
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