The ad combines Fevikwik’s core value of ‘fixing things’, fun and creativity and an AI tool, but instead of a smooth cocktail, we're left with an indiscernible aftertaste.
The rhyming and music pairing in the ad feels forced. Singer Piyush Mishra has lent his voice to the commercial, but his magic gets overpowered by subpar writing.
In 2017, Pepsi faced backlash for a TV ad where model Kendall Jenner leaves a photoshoot to join a protest and offers a can of soda to a police officer.
“After actors, it’s now the cricketers who are suffering from an overload of brand associations. Their credibility will eventually take a hit," said PR and communication strategist Dilip Cherian.
Britannia’s approach was notable for directly naming its competitor, Parle—a bold move that transformed the campaign into a conversation about potential industry-wide collaboration on inclusivity.
The new film, Chhoti si Doori, which is part of Urban Company’s Dignity of Labour campaign, explores the contrast between blue-collar and white-collar migration—through a Bihar-to-Bengaluru lens.
The real danger is not just discrimination, but that it hides behind a facade of objectivity. A recruiter can shrug: the system rejected the candidate.
FM adds that AI-assisted technologies should be adopted in all districts to bring development & highlights importance of collaborative ecosystems in tech innovation.
To be truly functional and durable, even eternal, a state doesn’t just need a leader, a party or an ideology. It needs functional and robust institutions.
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