PR and communications professional Dilip Cherian said Diwali ads are often kept short because the screen time is costly, making brands wary of going all out.
Crafted by OpenAI’s in-house team with the agency Isle of Any and director Miles Jay, the ads are minimal and relatable. They capture ‘the everyday magic’ of using ChatGPT.
Scooters in India are often marketed through practicality tropes, but Hero MotoCorp chose to narrate its pitch with not just demonstration but also dramatisation.
Airtel tapped into nostalgia by featuring actors Neena Gupta and Ashish Vidyarthi, but gave it a modern twist with a script tailored for Gen Z, smartly bridging the gap between two generations.
Flipkart's Big Billion Days 2025 campaign has been conceptualised by Talented ad agency and directed by Anant Sharma. It's a clever and unexpected marketing move.
The ad combines Fevikwik’s core value of ‘fixing things’, fun and creativity and an AI tool, but instead of a smooth cocktail, we're left with an indiscernible aftertaste.
The rhyming and music pairing in the ad feels forced. Singer Piyush Mishra has lent his voice to the commercial, but his magic gets overpowered by subpar writing.
Rural ownership of motor vehicles jumped from 19 percent in 2011-2012 to 59 percent in 2023-2024, while urban rose from 40 percent to 68 percent during the same time period, study by two members of PM-EAC says.
At the Jindal Literature Festival, Maj Gen (Retd) Lakhwinder Singh reveals secrets from 25 years ago, speaking about the decision that outwitted Musharraf and changed the course of the war.
It is a brilliant, reasonably priced, and mostly homemade aircraft with a stellar safety record; only two crashes in 24 years since its first flight. But its crash is a moment of introspection.
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