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Thursday, November 6, 2025
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Vigyapanti

Hero MotoCorp’s SS Rajamouli ad shows it wants to change how scooters are advertised

Scooters in India are often marketed through practicality tropes, but Hero MotoCorp chose to narrate its pitch with not just demonstration but also dramatisation.

Airtel, boAt, D’YAVOL—Bads of Bollywood is a B-school in marketing & promotion

Bads of Bollywood blurred lines between brand collaborations, digital platforms, and live events, making the buzz impossible to ignore.

Airtel is ditching long TV ads for catchy Instagram reels. It knows what works

Airtel tapped into nostalgia by featuring actors Neena Gupta and Ashish Vidyarthi, but gave it a modern twist with a script tailored for Gen Z, smartly bridging the gap between two generations.

Flipkart’s Big Billion Days campaign is the festive season’s best. RD Sharma stars in it

Flipkart's Big Billion Days 2025 campaign has been conceptualised by Talented ad agency and directed by Anant Sharma. It's a clever and unexpected marketing move.

Anurag Kashyap, Samay Raina’s Bold Care campaign signals a shift in Indian condom advertising

Advertising condoms in India has long been a challenging task, with brands like Manforce and Skore having to tiptoe around cultural sensitivities.

Happydent’s new ad sparkles with nostalgia, dazzling smiles—and civic sense

The new Happydent campaign, Chamking Gum: Chamka Muskaan, Jagmag Jahaan, manages to recapture the charm of the original, which had won several awards.

Fevikwik is the latest Indian brand to use AI in ads. It has no recall value

The ad combines Fevikwik’s core value of ‘fixing things’, fun and creativity and an AI tool, but instead of a smooth cocktail, we're left with an indiscernible aftertaste.

Tata Tea’s Independence Day campaign loses its way. Sounds like iconic Madhya Pradesh ad

The rhyming and music pairing in the ad feels forced. Singer Piyush Mishra has lent his voice to the commercial, but his magic gets overpowered by subpar writing.

Samay Raina, Apoorva Mukhija show how to use ads for PR rehab. It’s the Astronomer playbook

In India’s influencer-driven, meme-amplified ecosystem, brand endorsements often double up as soft rebranding campaigns.

Sydney Sweeney’s ‘great jeans’ ad shows the risks of edgy marketing

In 2017, Pepsi faced backlash for a TV ad where model Kendall Jenner leaves a photoshoot to join a protest and offers a can of soda to a police officer.

On Camera

Nehru is suddenly back in the news. This time, the BJP could not criticise him

The BJP often names him as the architect of India’s many shortcomings and failures, which are amplified on TV news. However, this week, Nehru’s words echoed across television after two very different victories.

What does NCLAT order mean for data-sharing ban, penalty imposed by CCI on Meta & WhatsApp

On 4 November 2025, NCLAT bench, comprising Chairperson Justice Ashok Bhushan and Member Arun Baroka, noted that WhatsApp and Meta are distinct legal entities.

‘Let them see’: Putin says new nuclear-powered missiles in the making, in message to Washington

At a ceremony felicitating Russian military engineers, Putin highlights Moscow’s 'parity' in defence technologies for the next century.

Trump’s trade wars have rewritten powerplay, but India didn’t get the memo

This world is being restructured and redrawn by one man, and what’s his power? It’s not his formidable military. It’s trade. With China, it turned on him.