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Tuesday, September 30, 2025
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Vigyapanti

After Zomato, Blinkit’s having ‘apna time aayega’ moment—with Bollywood songs ad campaign

Brands like Cornitos Nacho Chips, MTR, and Lays must’ve been very happy with the campaign since they get free billboard time, thanks to Blinkit.

Akshay Kumar’s PSAs usually hit the spot. But ad on car airbags unwittingly promotes dowry

Ministry of Road, Transport and Highways’s latest ad on cars needing six airbags is timely after Cyrus Mistry’s death. But someone should’ve checked the script.

Bolne Se Sab Hoga, the Google campaign that’s cool yet warm

Google says voice search is currently driving growth — 60% smartphone users interact with their phone using the feature.

Vicco Vajradanti ad starring Alia Bhatt is a cringe follow-up to an era-defining jingle

Vicco Vajradanti’s jingle has been running since the ’80s. Now, in a bid to reach a younger audience, the brand has brought in Bhatt.

Mainland China should see just how much the world’s changed. Their ads are 12 years behind

The desire to kiss the chef for a stupendous meal is a good creative device but the ad is in poor taste and does not keep up with the times at all.

Everest’s Chhole Masala ad reminder of 2000s’ commercials. Same league as Feviquick, Havells

Everest’s new Chhole Masala ad doesn’t feature women, and that’s a good thing.

Pepsi recreating Cindy Crawford’s ’92 campaign shows Indian cola ads have lost their fizz

It’s hard to imagine Pepsi's new ad in an Indian setting, where a woman drives up to a remote petrol pump station for a can of cola.

On Camera

Jana Sangh leader VK Malhotra brought Advani to Delhi, kept the party afloat after 1984 setback

Unlike his colleagues from the time of the BJS, several of whom became governors and held other constitutional posts, Malhotra chose to lead a quiet and simple retired life after the massive 2014 victory of the BJP.

Market regulator SEBI clears Adani Group of impropriety alleged by Hindenburg Research

SEBI probe concluded that purported loans and fund transfers were paid back in full and did not amount to deceptive market practices or unreported related party transactions.

In Nepal, young dreams of serving in Indian Army crash as Agnipath halts a centuries-old tradition

Since 1815, Nepali Gorkhas have served in Indian & British Armies, as well as in Bihar, Bengal & Assam Police. Since Agnipath scheme came in, no Nepal-domiciled Gorkha has enlisted.

Something’s hidden in the Oval Office photo of Trump, Munir, Sharif. India must look closely

What Munir has achieved with Trump is a return to normal, ironing out the post-Abbottabad crease. The White House picture gives us insight into how Pakistan survives, occasionally thrives and thinks.