In the mattress category, Duroflex is competing against legacy brands such as Sleepwell and Kurl-On. Standing out is a must and the Olympics campaign has got it right.
Nike’s inclination toward femvertising isn’t new. In 2016, it launched the Da Da Ding campaign portraying the power of Indian women. Directed by Francois Rousselet, the campaign was a hit.
P&G Shiksha’s latest campaign was about showing that a lack of basic knowledge is no laughing matter, it’s a learning gap. ‘Would you still be laughing if it was your own child,’ asks Rahul Dua.
Castrol India has maximised their star's potential, extracting every ounce of value from the collaboration. The product doesn't limit the ad's creativity.
Part of Whisper’s fifth edition of ‘Keep Girls in School’ movement, the jingle's tune speaks directly to eight-year-olds in a language they understand.
In the 55-second commercial, Radhika Apte tells women that for them, 'a condom is your decision to never compromise on your pleasure, protection, and comfort'.
The Modi govt first put all its eggs into the US basket when the unipolar moment was clearly over. It subsequently overcorrected, accommodating an aggressive China.
In the latest budget, the FDI limit was increased to 100 percent, but most foreign companies are not buying such large stakes in the Indian insurance sector.
As Narendra Modi becomes India’s second-longest consecutively serving Prime Minister, we look at how he compares with Indira Gandhi across four key dimensions.
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