The ‘Will of Change,’ campaign, created by Ogilvy Bengaluru, backs its initiative with data — only 7 per cent of daughters receive an equal inheritance through a will.
The ad, announcing Varun Dhawan as Center Fresh’s new brand ambassador, attempts to tap into Gen Z’s mindset of ‘moving on from everything’. The execution, though, seems lazy.
Clinic Plus’ latest ad, released on Daughter’s Day, takes an old theme and delivers a fresh, emotional twist that hits home. It’s normalising the wish for a girl child.
While the ad effectively highlights Borosil’s core promise of preserving the freshness and appearance of food, it walks a fine line that may not sit well with everyone.
Marketing WeWork’s office spaces could have been a boring task. But Fundamental, the creative agency behind the ads, managed to build a relatable campaign.
ACKO has a knack for harnessing famous duos. They brought together Tamil rapper Arivu and Carnatic maestro Sanjay Subrahmanyan for a music video anthem called Chennai Kaaran.
In just a month, the video garnered over 10 million views on YouTube, and a sea of comments praising everything from the storyline and execution to the spot-on acting.
The first five videos of BlueStone’s #ThreesToOne campaign were funny but had no connection to the brand. The sixth video, released on Raksha Bandhan, tied everything together.
Dice have been found dating to the Bronze Age in various Harappan sites in present-day northwest India and throughout Pakistan. And it’s very possible that some had female owners.
This world is being restructured and redrawn by one man, and what’s his power? It’s not his formidable military. It’s trade. With China, it turned on him.
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