Titled 'Change is in the Air', the campaign showcases upgraded cabins across all classes, which means better meals, better hospitality, and more comfort.
Brands can legally use the hype around a show or a movie to market their product, but cannot use the show’s actual name or images. In such cases, brands rely on implied association.
By revisiting a 1990s classic, the brand brings back memories of older Maruti cars. It positions the new electric eVitara as a modern, advanced SUV that carries forward the legacy.
Nilkamal’s plastic chairs have sat through India’s weddings, neighbourhood meetings, and feasts. The brand’s new ad makes the product an object of reverence.
By openly acknowledging a weaker performance, the brand humanises itself. In a time of ‘perfect’ social-feed, an admission of imperfection builds authenticity.
PR and communications professional Dilip Cherian said Diwali ads are often kept short because the screen time is costly, making brands wary of going all out.
Crafted by OpenAI’s in-house team with the agency Isle of Any and director Miles Jay, the ads are minimal and relatable. They capture ‘the everyday magic’ of using ChatGPT.
Israel sees Iran as an existential threat. But the US, Turkey & Gulf states fear refugee flows or attacks on oil sites. These countries need a stable end-state for the whole region over more strikes.
New consumer basket, expanded markets & digital datasets aim to make inflation estimates more representative, says MoSPI Secretary Saurabh Garg. Henceforth, MoSPI aims to revise base yr every 5 yrs.
As per the timeline decided, 5 prototypes of India’s own fifth-generation fighter are set to be rolled out by 2031, with the first by 2028 using the GE 414 engine.
The key to fighting a war successfully, or even launching it, is a clear objective. That’s an entirely political call. It isn’t emotional or purely military.
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