The first five videos of BlueStone’s #ThreesToOne campaign were funny but had no connection to the brand. The sixth video, released on Raksha Bandhan, tied everything together.
The heart of MakeMyTrip's ‘India: The Homecoming’ is a digital film that showcases the country’s transformation. It's part of the government's long-running ‘Incredible India!’ campaign.
The latest iteration of the campaign steps away from family and sibling ties. Instead, it draws attention to everyday interactions like those with newspaper vendors, general store owners.
WhatsApp's previous privacy campaign ads show the potential for impactful storytelling but the recent effort indicates that the brand might need to reevaluate its creative approach.
In the mattress category, Duroflex is competing against legacy brands such as Sleepwell and Kurl-On. Standing out is a must and the Olympics campaign has got it right.
Nike’s inclination toward femvertising isn’t new. In 2016, it launched the Da Da Ding campaign portraying the power of Indian women. Directed by Francois Rousselet, the campaign was a hit.
P&G Shiksha’s latest campaign was about showing that a lack of basic knowledge is no laughing matter, it’s a learning gap. ‘Would you still be laughing if it was your own child,’ asks Rahul Dua.
Castrol India has maximised their star's potential, extracting every ounce of value from the collaboration. The product doesn't limit the ad's creativity.
Many offices in Telangana have asked their employees to work from home because of heavy rainfall, but it has become impossible due to the internet outages.
New bill aims to fix key issues with IBC 2016, including delays & patchy implementation, and protect creditors, with window for genuine promoters to retain control of their companies.
The Navy has always been on board with the theaterisation plan, but the Air Force feels splitting up air assets into several theatre commands is futile & will tie up critical systems.
Putin sees this as a victory. Europeans have decided to deal with Trump on his terms for the sake of the larger Western alliance. We look at the lessons for us in India.
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