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Vigyapanti

Tata Tea’s Independence Day campaign loses its way. Sounds like iconic Madhya Pradesh ad

The rhyming and music pairing in the ad feels forced. Singer Piyush Mishra has lent his voice to the commercial, but his magic gets overpowered by subpar writing.

Samay Raina, Apoorva Mukhija show how to use ads for PR rehab. It’s the Astronomer playbook

In India’s influencer-driven, meme-amplified ecosystem, brand endorsements often double up as soft rebranding campaigns.

Sydney Sweeney’s ‘great jeans’ ad shows the risks of edgy marketing

In 2017, Pepsi faced backlash for a TV ad where model Kendall Jenner leaves a photoshoot to join a protest and offers a can of soda to a police officer.

Mohanlal embraces his feminine side—in a jewellery ad that redefines masculinity

The Vinsmera Jewels ad with Mohanlal breaks from familiar tropes—no ideal daughter, blushing bride, proud father, or feminist monologues.

CEAT to Bajaj Insurance—Shubman Gill is new poster boy of ads. Why it can also hit his brand

“After actors, it’s now the cricketers who are suffering from an overload of brand associations. Their credibility will eventually take a hit," said PR and communication strategist Dilip Cherian.

Samsung’s print ad bet didn’t pay off. Galaxy AI users aren’t reading newspaper

The Samsung ad campaign was designed to showcase the power of Galaxy AI by turning a static newspaper ad into an immersive storytelling experience.

Britannia and Parle’s Pride Month ads fail to move beyond rainbow-washing

Britannia’s approach was notable for directly naming its competitor, Parle—a bold move that transformed the campaign into a conversation about potential industry-wide collaboration on inclusivity.

Urban Company’s new ad highlights migration bias—and who gets to be visible

The new film, Chhoti si Doori, which is part of Urban Company’s Dignity of Labour campaign, explores the contrast between blue-collar and white-collar migration—through a Bihar-to-Bengaluru lens.

General Insurance Council uses a talking dog to appeal to viewers. It works

The General Insurance Council’s campaign stands out with its rich storytelling and genuine emotional appeal.

Flipkart hasn’t learned from past mistakes. New ad uses a poor, paralysed man as punchline

The message was simple: affordable, fresh vegetables. But the way it was delivered speaks volumes about the advertising industry’s ongoing struggle with ethical storytelling.

On Camera

Bangladeshi Hindus are celebrating CAA extension. It’s their lifeline

Bangladeshi Hindu leaders are either in jail or in hiding. And some journalists who tried to report their continued persecution have either lost their jobs or mysteriously died.

What happens to Haryana real estate agents now? Govt agency HSVP to act as broker, take commissions

Gurugram: Stirring a storm in Haryana's real estate circles, the Haryana Shehri Vikas Pradhikaran (HSVP)—the state's urban development agency—has taken on the role of...

Modi to address military brass next week; theaterisation & Op Sindoor on agenda for Kolkata conference

The Combined Commanders’ Conference (CCC) in Kolkata is also likely to see deliberations on the proposed 'Sudarshan Chakra' missile defence system.

Punjab is fast becoming the new Northeast. And there’s a message in it for Modi

In its toughest time in decades because of floods, Punjab would’ve expected PM Modi to visit. If he has the time for a Bihar tour, why not a short visit to next-door Punjab?