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Friday, March 6, 2026
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Vigyapanti

Star Sports’ India-Pakistan World Cup promo falls flat. ‘Greatest rivalry’ deserves better

The new promo largely relies on YouTuber Abhishek Malhan’s one-liner, which feels lazy and juvenile. The ending makes it even worse when the fans chant a bland slogan.

BellaVita’s new ad is selling a vibe. It’s about moving on, not falling in love

Paired with Shah Rukh Khan’s classic song ‘Yeh Dil Deewana', the ad mirrors the brand’s 'timelessness', complete with a black-and-white aesthetic.

Lahori Zeera is adopting a ‘Red Bull mindset’ to become cooler. No longer a local drink

The new ad for Lahori Zeera is a surreal scene of people drilling holes and cutting up objects. Viewers are hooked.

Tanishq diamond ad brings time-tested love. With Shabana Azmi and Javed Akhtar

The ad talks about a bond that is built and strengthened over time, a bond that has trust and is rare, just like Tanishq’s diamonds.

New Netflix ad combines 2 pop culture phenomena—Rohit Sharma and Stranger Things

Ripe with cultural references and a witty blend of cricket and the show, the ad by Netflix India quickly gained momentum and turned into meme gold.

Air India’s new domestic campaign feels hollow. ‘They’ve just glamourised their service’

Titled 'Change is in the Air', the campaign showcases upgraded cabins across all classes, which means better meals, better hospitality, and more comfort.

India Post, Amul and even Boroline—Indian brands are cashing in on Stranger Things hype

Brands can legally use the hype around a show or a movie to market their product, but cannot use the show’s actual name or images. In such cases, brands rely on implied association.

Maruti’s eVitara ad recreates a 1990s commercial. The message is the same—peace of mind

By revisiting a 1990s classic, the brand brings back memories of older Maruti cars. It positions the new electric eVitara as a modern, advanced SUV that carries forward the legacy.

Dharmendra was the king of everyman advertising, Rajdoot bikes to Ford tractors

Salt-of-the-earth star Dharmendra was the ideal ambassador for brands wanting to win the loyalty of small-town and rural India.

Kursi of power vs kursi of people—Nilkamal chair ad is clever in its politics

Nilkamal’s plastic chairs have sat through India’s weddings, neighbourhood meetings, and feasts. The brand’s new ad makes the product an object of reverence.

On Camera

This oil shock hits differently for the US

While the 1970s and 2022 shocks supercharged US inflation, a sustained conflict with Iran would primarily hit the American economy through slower growth.

India has options beyond choked Strait of Hormuz. But conditions apply

Nearly 50% of India’s crude imports are exposed to the chokepoint. So far this year, India has imported an average of 2.6 million barrels per day (mbpd) from Gulf countries.

Indian Navy says it deployed P-8I, diverted ships to boost efforts to rescue sunk Iran warship’s crew

Two Indian naval ships involved in the search and rescue operations in connection with IRIS Dena, which was operating 20 NM West of Galle in SAR region under Sri Lankan responsibility.

Pakistan is fighting a two-front war. I saw it coming 15 yrs ago

The Pakistani political leadership is weak and devoid of any intellect. Its diplomacy is entirely India-China-US focused and suffers from a presumptive view of Afghanistan as a vassal.