The rhyming and music pairing in the ad feels forced. Singer Piyush Mishra has lent his voice to the commercial, but his magic gets overpowered by subpar writing.
In 2017, Pepsi faced backlash for a TV ad where model Kendall Jenner leaves a photoshoot to join a protest and offers a can of soda to a police officer.
“After actors, it’s now the cricketers who are suffering from an overload of brand associations. Their credibility will eventually take a hit," said PR and communication strategist Dilip Cherian.
Britannia’s approach was notable for directly naming its competitor, Parle—a bold move that transformed the campaign into a conversation about potential industry-wide collaboration on inclusivity.
The new film, Chhoti si Doori, which is part of Urban Company’s Dignity of Labour campaign, explores the contrast between blue-collar and white-collar migration—through a Bihar-to-Bengaluru lens.
The message was simple: affordable, fresh vegetables. But the way it was delivered speaks volumes about the advertising industry’s ongoing struggle with ethical storytelling.
Bangladeshi Hindu leaders are either in jail or in hiding. And some journalists who tried to report their continued persecution have either lost their jobs or mysteriously died.
Gurugram: Stirring a storm in Haryana's real estate circles, the Haryana Shehri Vikas Pradhikaran (HSVP)—the state's urban development agency—has taken on the role of...
In its toughest time in decades because of floods, Punjab would’ve expected PM Modi to visit. If he has the time for a Bihar tour, why not a short visit to next-door Punjab?
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