By openly acknowledging a weaker performance, the brand humanises itself. In a time of ‘perfect’ social-feed, an admission of imperfection builds authenticity.
PR and communications professional Dilip Cherian said Diwali ads are often kept short because the screen time is costly, making brands wary of going all out.
Crafted by OpenAI’s in-house team with the agency Isle of Any and director Miles Jay, the ads are minimal and relatable. They capture ‘the everyday magic’ of using ChatGPT.
Scooters in India are often marketed through practicality tropes, but Hero MotoCorp chose to narrate its pitch with not just demonstration but also dramatisation.
Airtel tapped into nostalgia by featuring actors Neena Gupta and Ashish Vidyarthi, but gave it a modern twist with a script tailored for Gen Z, smartly bridging the gap between two generations.
Flipkart's Big Billion Days 2025 campaign has been conceptualised by Talented ad agency and directed by Anant Sharma. It's a clever and unexpected marketing move.
Clean energy is “no longer the sideshow, it is the show”, BVR Subrahmanyam told the Odisha summit, warning India to lead the global shift or risk others’ tech dominance.
New Delhi is interested in firming up bilateral agreements for increased trade, mobility, upgrade of Su-30 MKI fighters and the increased range of BrahMos supersonic missiles.
None of Pakistan’s PMs has lasted 5 years. That the current PM has given Asim Munir 5 years shows that of all military dictatorships history has seen, Pakistan’s is most creative.
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