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Tuesday, September 30, 2025
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Vigyapanti

Anurag Kashyap, Samay Raina’s Bold Care campaign signals a shift in Indian condom advertising

Advertising condoms in India has long been a challenging task, with brands like Manforce and Skore having to tiptoe around cultural sensitivities.

Happydent’s new ad sparkles with nostalgia, dazzling smiles—and civic sense

The new Happydent campaign, Chamking Gum: Chamka Muskaan, Jagmag Jahaan, manages to recapture the charm of the original, which had won several awards.

Fevikwik is the latest Indian brand to use AI in ads. It has no recall value

The ad combines Fevikwik’s core value of ‘fixing things’, fun and creativity and an AI tool, but instead of a smooth cocktail, we're left with an indiscernible aftertaste.

Tata Tea’s Independence Day campaign loses its way. Sounds like iconic Madhya Pradesh ad

The rhyming and music pairing in the ad feels forced. Singer Piyush Mishra has lent his voice to the commercial, but his magic gets overpowered by subpar writing.

Samay Raina, Apoorva Mukhija show how to use ads for PR rehab. It’s the Astronomer playbook

In India’s influencer-driven, meme-amplified ecosystem, brand endorsements often double up as soft rebranding campaigns.

Sydney Sweeney’s ‘great jeans’ ad shows the risks of edgy marketing

In 2017, Pepsi faced backlash for a TV ad where model Kendall Jenner leaves a photoshoot to join a protest and offers a can of soda to a police officer.

Mohanlal embraces his feminine side—in a jewellery ad that redefines masculinity

The Vinsmera Jewels ad with Mohanlal breaks from familiar tropes—no ideal daughter, blushing bride, proud father, or feminist monologues.

CEAT to Bajaj Insurance—Shubman Gill is new poster boy of ads. Why it can also hit his brand

“After actors, it’s now the cricketers who are suffering from an overload of brand associations. Their credibility will eventually take a hit," said PR and communication strategist Dilip Cherian.

Samsung’s print ad bet didn’t pay off. Galaxy AI users aren’t reading newspaper

The Samsung ad campaign was designed to showcase the power of Galaxy AI by turning a static newspaper ad into an immersive storytelling experience.

Britannia and Parle’s Pride Month ads fail to move beyond rainbow-washing

Britannia’s approach was notable for directly naming its competitor, Parle—a bold move that transformed the campaign into a conversation about potential industry-wide collaboration on inclusivity.

On Camera

Bodoland poll loss a wake-up call for Assam BJP. Zubeen’s death puts CM Sarma in a tight spot

Assam CM can’t celebrate that the Congress drew a blank in the Bodoland Territorial Council polls in 2010 as well as 2015, and bagged only one in 2020.

Market regulator SEBI clears Adani Group of impropriety alleged by Hindenburg Research

SEBI probe concluded that purported loans and fund transfers were paid back in full and did not amount to deceptive market practices or unreported related party transactions.

Aerial warfare analyst Tom Cooper faults India’s military PR, says Pakistan does it better

In post on social media, Cooper narrated experience of MiG-21 researcher from Germany who wanted to attend aircraft’s farewell ceremony in India, and the roadblocks he faced. 

Something’s hidden in the Oval Office photo of Trump, Munir, Sharif. India must look closely

What Munir has achieved with Trump is a return to normal, ironing out the post-Abbottabad crease. The White House picture gives us insight into how Pakistan survives, occasionally thrives and thinks.