Titled 'Change is in the Air', the campaign showcases upgraded cabins across all classes, which means better meals, better hospitality, and more comfort.
Brands can legally use the hype around a show or a movie to market their product, but cannot use the show’s actual name or images. In such cases, brands rely on implied association.
By revisiting a 1990s classic, the brand brings back memories of older Maruti cars. It positions the new electric eVitara as a modern, advanced SUV that carries forward the legacy.
Nilkamal’s plastic chairs have sat through India’s weddings, neighbourhood meetings, and feasts. The brand’s new ad makes the product an object of reverence.
By openly acknowledging a weaker performance, the brand humanises itself. In a time of ‘perfect’ social-feed, an admission of imperfection builds authenticity.
PR and communications professional Dilip Cherian said Diwali ads are often kept short because the screen time is costly, making brands wary of going all out.
Crafted by OpenAI’s in-house team with the agency Isle of Any and director Miles Jay, the ads are minimal and relatable. They capture ‘the everyday magic’ of using ChatGPT.
Scooters in India are often marketed through practicality tropes, but Hero MotoCorp chose to narrate its pitch with not just demonstration but also dramatisation.
Sometimes, we end up embroidering the truth as we overthink and overanalyse a fastidious lady’s personal wardrobe preferences for significant occasions.
Two sides also announce signing of a Security & Defence Partnership, launch negotiations for an intelligence sharing agreement & explore India’s addition to Horizon Europe programme.
Overall, President Droupadi Murmu has approved Gallantry awards to 70 armed forces personnel, including six posthumous, on the eve of 77th Republic Day.
No nation other than China can negotiate one-on-one with Trump on an equal footing. That’s why the middle powers who so far formed the core of multilateral bodies now feel orphaned.
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