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Sunday, March 15, 2026
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Vigyapanti

Škoda’s latest Kylaq ad is reminiscent of Disney’s Cars. It blends humour and Indian culture

Škoda personifies its models as a close-knit family; it creates emotional familiarity rooted in Indian celebrations.

New Apollo Tyres ad shows childhood journeys of Virat Kohli, Rohit Sharma. Fans are in love

The emotional video is reminiscent of Hero Honda’s ‘Dhak Dhak Go’ campaign in 2011 and Star Sports India’s ‘Won’tGiveItBack’ ad in 2015.

Star Sports’ India-Pakistan World Cup promo falls flat. ‘Greatest rivalry’ deserves better

The new promo largely relies on YouTuber Abhishek Malhan’s one-liner, which feels lazy and juvenile. The ending makes it even worse when the fans chant a bland slogan.

BellaVita’s new ad is selling a vibe. It’s about moving on, not falling in love

Paired with Shah Rukh Khan’s classic song ‘Yeh Dil Deewana', the ad mirrors the brand’s 'timelessness', complete with a black-and-white aesthetic.

Lahori Zeera is adopting a ‘Red Bull mindset’ to become cooler. No longer a local drink

The new ad for Lahori Zeera is a surreal scene of people drilling holes and cutting up objects. Viewers are hooked.

Tanishq diamond ad brings time-tested love. With Shabana Azmi and Javed Akhtar

The ad talks about a bond that is built and strengthened over time, a bond that has trust and is rare, just like Tanishq’s diamonds.

New Netflix ad combines 2 pop culture phenomena—Rohit Sharma and Stranger Things

Ripe with cultural references and a witty blend of cricket and the show, the ad by Netflix India quickly gained momentum and turned into meme gold.

Air India’s new domestic campaign feels hollow. ‘They’ve just glamourised their service’

Titled 'Change is in the Air', the campaign showcases upgraded cabins across all classes, which means better meals, better hospitality, and more comfort.

India Post, Amul and even Boroline—Indian brands are cashing in on Stranger Things hype

Brands can legally use the hype around a show or a movie to market their product, but cannot use the show’s actual name or images. In such cases, brands rely on implied association.

Maruti’s eVitara ad recreates a 1990s commercial. The message is the same—peace of mind

By revisiting a 1990s classic, the brand brings back memories of older Maruti cars. It positions the new electric eVitara as a modern, advanced SUV that carries forward the legacy.

On Camera

Menstrual leave doesn’t work in ‘real world’. And that real world is designed by, for men

When a woman menstruates, when/if she decides to marry, when/if she decides to have kids, should not be factors when looking at a woman’s potential from a hiring standpoint.

US strike on Iran’s key oil export island Kharg raises fears of wider supply disruption

President Trump said the US had bombed military targets on Kharg Island in the Persian Gulf, but spared oil infrastructure.

Supreme Leader Mojtaba, the man Iran must keep alive & the secret force ‘tasked with it’—all about NOPO

The Nirouyeh Vijeh Pasdaran Velayat, or NOPO, was the only force Ali Khamenei trusted.It was founded in 1991 and is more feared than the Revolutionary Guards.

Peaceful power transfers followed uprisings in India’s neighbourhood. It’s a sign of mature democracies

Rating democracies is a tricky business. I am only using the simple metric of who in the Indian subcontinent has had the most peaceful, stable, normal political transitions and continuity.