scorecardresearch
Thursday, September 4, 2025
TopicOnline advertising

Topic: online advertising

Dream11 to Castrol, brands are using fake Bollywood teasers. Bait-and-switch is getting old

Fake Bollywood teasers from brands once fooled fans. Now, instead of building anticipation, they get eye-rolls and comments like, 'Let me guess—another ad?'

CCPA can’t fight online marketing tactics with rules. Teach Indians about ‘dark patterns’ first

Attempts by the consumer affairs ministry to prohibit a prescribed list of ‘specified dark patterns’ can be counterproductive. Product designers can exploit regulatory grey areas.

Drip pricing, false urgency — ASCI releases new guidelines to curb ‘dark patterns’ in online ads

The new guidelines, applicable from 1 September, aim to curb companies misleading consumers about final price, remaining stock, among other 'dark patterns' in online advertising.

Disguised ads, hidden costs — regulator ASCI now tackling ‘dark pattern’ ad tactics, says its CEO

No clear central law on what differentiates brand extensions from surrogate ads, other issues like privacy also proving difficult to navigate, self-regulatory body’s CEO says in interview.

Good websites, sketchy ads: Computer scientist explains how scams are marketed online

Most websites don’t actually decide who gets to show ads to their viewers. Instead, a complex network of advertising tech companies do the work.

On Camera

Counter-insurgency is Indian military’s reality. Op Sindoor was brief flash in combat spectrum

The Chief of Defence Staff was spot on when he declared war fighting as ‘military’s bread and butter.’

GST 2.0: India streamlines indirect tax regime amid Trump tariffs & what it means for consumers

Goods and Services Tax Council paves way for a broad two-slab structure of 5% and 18% with a demerit rate of 40% for super luxury and 'sin' goods.

Choppy ride for India’s submarine ambition: Project P-751 chugs forward, Scorpenes a stinging tale

With P75I still years away & the follow-on Scorpenes stuck, India’s long-promised 30-yr submarine plan remains behind schedule

For Indian Mercedes, Asim Munir’s dumper truck in mirror is closer than it appears

From Munir’s point of view, a few bumps here and there is par for the course. He isn’t going to drive his dumper truck to its doom. He wants to use it as a weapon.