Fake Bollywood teasers from brands once fooled fans. Now, instead of building anticipation, they get eye-rolls and comments like, 'Let me guess—another ad?'
Attempts by the consumer affairs ministry to prohibit a prescribed list of ‘specified dark patterns’ can be counterproductive. Product designers can exploit regulatory grey areas.
The new guidelines, applicable from 1 September, aim to curb companies misleading consumers about final price, remaining stock, among other 'dark patterns' in online advertising.
No clear central law on what differentiates brand extensions from surrogate ads, other issues like privacy also proving difficult to navigate, self-regulatory body’s CEO says in interview.
Compulsion magnifies the risk of function creep. Future updates could quietly expand the app’s capabilities or enable background telemetry far beyond users’ expectations.
Order for 87 MALE drones will be split between 2 Indian firms in 64:36 ratio to ensure there are 2 independent manufacturing lines with at least 60% indigenous components.
The India-South Africa series-defining fact is the catastrophic decline of Indian red ball cricket where a visiting team can mock us with the 'grovel' word.
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