scorecardresearch
Thursday, August 14, 2025
TopicOnline advertising

Topic: online advertising

Dream11 to Castrol, brands are using fake Bollywood teasers. Bait-and-switch is getting old

Fake Bollywood teasers from brands once fooled fans. Now, instead of building anticipation, they get eye-rolls and comments like, 'Let me guess—another ad?'

CCPA can’t fight online marketing tactics with rules. Teach Indians about ‘dark patterns’ first

Attempts by the consumer affairs ministry to prohibit a prescribed list of ‘specified dark patterns’ can be counterproductive. Product designers can exploit regulatory grey areas.

Drip pricing, false urgency — ASCI releases new guidelines to curb ‘dark patterns’ in online ads

The new guidelines, applicable from 1 September, aim to curb companies misleading consumers about final price, remaining stock, among other 'dark patterns' in online advertising.

Disguised ads, hidden costs — regulator ASCI now tackling ‘dark pattern’ ad tactics, says its CEO

No clear central law on what differentiates brand extensions from surrogate ads, other issues like privacy also proving difficult to navigate, self-regulatory body’s CEO says in interview.

Good websites, sketchy ads: Computer scientist explains how scams are marketed online

Most websites don’t actually decide who gets to show ads to their viewers. Instead, a complex network of advertising tech companies do the work.

On Camera

Dogs matter more to Indian middle class than people

Why do people who complain that our municipalities are incapable of offering proper shelter to dogs not worry about the pathetic shelter offered to refugees and victims of political persecution?

Slashing GST on waste can unlock Rs 1.8 lakh crore, high tax hurting circular economy goals—CSE

Centre for Science and Environment in new report makes case for rationalising GST on waste material, saying most informal operators can’t afford high tax & it also hinders recycling.

India, US troops to undertake joint military exercise next month, first after Op Sindoor

21st edition of annual joint military exercise will be held from 1 to 16 September, aimed at sharing military tech, operational best practices & disaster relief coordination methods.

Modi’s ready to risk it all for farmers. Farm reform can answer Trump with new Green Revolution

Standing up to America is usually not a personal risk for a leader in India. Any suggestions of foreign pressure unites India behind who they see as leading them in that fight.