Top actresses and models – Namrata Shirodkar, Madhu Sapre, Aishwarya Rai and Lisa Ray – were a part of the ads, which gave the saree a new modern twist.
For all their colonial underpinnings, postcards from Hyderabad also inadvertently preserve a trace of local memory: a glimpse of a street, a face, a forgotten name.
Indian toymakers are now exploring new markets, but they want govt to negotiate a trade deal with US soon, introduce incentives and subsidies to make the industry more competitive.
The project is meant to be a ‘protective shield that will keep expanding’, the PM said. It is on the lines of the ‘Golden Dome’ announced by Trump, it is learnt.
Now that both IAF and PAF have made formal claims of having shot down the other’s aircraft in the 87-hour war in May, we can ask a larger question: do such numbers really matter?
They definitely had a great product, saying it with great confidence since I was very active in the textile market in the eighties. You need to keep reinventing the brand which entails high marketing expenditure. You need to regularly organize fashion shows to stay top of the mind as a hip brand. Distribution and retail has also evolved a lot since those days, coping with the rapid pace of change has been a daunting task. VIMAL sarees were also very popular and sold large quantities but where are they now ?
The Textile market is a very difficult one for every manufacturer, not a single one commands even a 1% market share. Credit period can extend 3 – 6 months and default rates could easily touch 5%. When your working capital gets so stretched, funds for marketing and developing new products is limited. The glory days of the Textile industry ended in the seventies, never quite recovering from the strike called by Datta Samant.
They definitely had a great product, saying it with great confidence since I was very active in the textile market in the eighties. You need to keep reinventing the brand which entails high marketing expenditure. You need to regularly organize fashion shows to stay top of the mind as a hip brand. Distribution and retail has also evolved a lot since those days, coping with the rapid pace of change has been a daunting task. VIMAL sarees were also very popular and sold large quantities but where are they now ?
The Textile market is a very difficult one for every manufacturer, not a single one commands even a 1% market share. Credit period can extend 3 – 6 months and default rates could easily touch 5%. When your working capital gets so stretched, funds for marketing and developing new products is limited. The glory days of the Textile industry ended in the seventies, never quite recovering from the strike called by Datta Samant.
For the heavenly body that walks the earth …