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Saturday, January 3, 2026
TopicASCI

Topic: ASCI

Digital space hosts lion’s share of misleading healthcare ads, majority on sexual wellness

Healthcare sector accounted for a maximum 19% or 1,569 of 8,229 advertisements scrutinised by ASCI during 2023-24. Nearly 86% of drugs found illegal were on digital platforms.

Ad body ASCI tightens norms, cautions social media influencers over misleading endorsements

The ASCI has also expanded the definition of a 'celebrity' to include notable personalities like doctors, authors, activists, educationists, etc.

Ads for charitable causes shouldn’t make viewer feel ashamed for not contributing, say new ASCI norms

Advertising Standards Council of India also says such ads must not disrespect dignity of those on whose behalf appeal is made & not mislead consumers or cause them unjustified distress.

Drip pricing, false urgency — ASCI releases new guidelines to curb ‘dark patterns’ in online ads

The new guidelines, applicable from 1 September, aim to curb companies misleading consumers about final price, remaining stock, among other 'dark patterns' in online advertising.

Govt, ad body mull industry self-regulation to stop unethical ‘dark patterns’ in advertising

In response to manipulative advertisement techniques violating consumer rights, DoCA and ASCI are encouraging platforms to create user-friendly spaces.

On Camera

How Gen-Z is changing the violent extremist landscape online

The evolving extremist threat now hinges on young people online, demanding new strategies beyond traditional counter-terror models.

India’s urban co-op banks are turning the page—crisis to cautious revival, one metric at a time

With bad loans shrinking & capital buffers stronger, urban co-op banks’ new umbrella body NUCFDC is now prioritising rollout of digital transformation.

Greece looking at TATA’s WhAP infantry combat vehicle for army procurement

If deal goes through, Greece will be 2nd foreign country to procure vehicle. Morocco was first; TATA Group has set up manufacturing unit there with minimum 30 percent indigenous content.

A year-end Mea Culpa in National Interest—The Army-Islam combo doesn’t kill democracy

Many of you might think I got something so wrong in National Interest pieces written this year. I might disagree! But some deserve a Mea Culpa. I’d deal with the most recent this week.