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Tuesday, February 3, 2026
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Topic: advertisment

Sydney Sweeney’s ‘great jeans’ ad shows the risks of edgy marketing

In 2017, Pepsi faced backlash for a TV ad where model Kendall Jenner leaves a photoshoot to join a protest and offers a can of soda to a police officer.

Flipkart hasn’t learned from past mistakes. New ad uses a poor, paralysed man as punchline

The message was simple: affordable, fresh vegetables. But the way it was delivered speaks volumes about the advertising industry’s ongoing struggle with ethical storytelling.

Time to retire Amul Macho’s ‘toing’. No sex appeal in Sidharth Malhotra’s underwear waistband

The storyline of a heroine falling for a guy just because he wears a Macho underwear is a straight up snoozefest. It trivialises both the characters and the audience's intelligence.

Zomato ‘Kachra’ ad not an exception. Casteist campaigners are serial offenders

Could a diverse team on the Zomato ad campaign have reduced this future embarrassment? Only to an extent.

Will traditional television become obsolete?

While it’s likely that television, as we know and grew up lovingly with, may evolve or decline in popularity, it is unlikely that it will become completely obsolete.

Ads don’t win you elections. Advertising BJP was conscious choice: Piyush Pandey

In the last couple of decades, there have been many debates about the role of advertising and the ethics in advertising. Does advertising manipulate...

On Camera

Don’t ask what to do with boys who rape. Ask what turned them into assaulters in the first place

Young boys who should be sweating about schoolwork are learning how to corner women. Are we now supposed to add children to the list of people we need to protect ourselves from?

Floundering PM Internship Scheme has seen 44% drop out since 2024 launch. Budget deals drastic blow

Only 21 percent of interns complete programme as Centre slashes budget by over 50% after poor joining and high attrition.

CDS Gen Chauhan in Armenia, focus on deeper defence ties including new deals

Armenia has procured significant defence equipment from India, including artillery guns, multi-barrel rocket launchers, air defence system, sniper rifles, weapons locating radars, anti-drone weapons.

Swiss report should now close Op Sindoor debate. Knowing when to stop the fight is key too

The key to fighting a war successfully, or even launching it, is a clear objective. That’s an entirely political call. It isn’t emotional or purely military.