In 2017, Pepsi faced backlash for a TV ad where model Kendall Jenner leaves a photoshoot to join a protest and offers a can of soda to a police officer.
The message was simple: affordable, fresh vegetables. But the way it was delivered speaks volumes about the advertising industry’s ongoing struggle with ethical storytelling.
The storyline of a heroine falling for a guy just because he wears a Macho underwear is a straight up snoozefest. It trivialises both the characters and the audience's intelligence.
While it’s likely that television, as we know and grew up lovingly with, may evolve or decline in popularity, it is unlikely that it will become completely obsolete.
In the last couple of decades, there have been many debates about the role of advertising and the ethics in advertising. Does advertising manipulate...
In India, we are accustomed to glacial change. We love appointing Committees to ‘look into’ reform. Unfortunately for us, the rest of the world moves fast.
ED has accused Amtek promoter Arvind Dham of controlling web of nearly 500 shell companies operating as a layered structure, with up to 15 levels of indirect ownership, to divert funds.
Bengaluru-based CeNS designs accurate, portable, and cheap sensor using surface-enhanced Raman spectroscopy. It could significantly reduce risks at vulnerable choke points.
From Munir’s point of view, a few bumps here and there is par for the course. He isn’t going to drive his dumper truck to its doom. He wants to use it as a weapon.
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