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Tuesday, September 2, 2025
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Topic: advertisment

Sydney Sweeney’s ‘great jeans’ ad shows the risks of edgy marketing

In 2017, Pepsi faced backlash for a TV ad where model Kendall Jenner leaves a photoshoot to join a protest and offers a can of soda to a police officer.

Flipkart hasn’t learned from past mistakes. New ad uses a poor, paralysed man as punchline

The message was simple: affordable, fresh vegetables. But the way it was delivered speaks volumes about the advertising industry’s ongoing struggle with ethical storytelling.

Time to retire Amul Macho’s ‘toing’. No sex appeal in Sidharth Malhotra’s underwear waistband

The storyline of a heroine falling for a guy just because he wears a Macho underwear is a straight up snoozefest. It trivialises both the characters and the audience's intelligence.

Zomato ‘Kachra’ ad not an exception. Casteist campaigners are serial offenders

Could a diverse team on the Zomato ad campaign have reduced this future embarrassment? Only to an extent.

Will traditional television become obsolete?

While it’s likely that television, as we know and grew up lovingly with, may evolve or decline in popularity, it is unlikely that it will become completely obsolete.

Ads don’t win you elections. Advertising BJP was conscious choice: Piyush Pandey

In the last couple of decades, there have been many debates about the role of advertising and the ethics in advertising. Does advertising manipulate...

On Camera

India has 30 days to pull off fast reform. Hold crash meeting of Centre & state

In India, we are accustomed to glacial change. We love appointing Committees to ‘look into’ reform. Unfortunately for us, the rest of the world moves fast.

A Rs 33,000 cr ‘banking fraud’: ED’s case against Arvind Dham, Amtek’s web of ‘500 shell companies’

ED has accused Amtek promoter Arvind Dham of controlling web of nearly 500 shell companies operating as a layered structure, with up to 15 levels of indirect ownership, to divert funds.

‘Real-time, all-climate’ explosives detector could enhance airport & border security—no dogs, no swabs

Bengaluru-based CeNS designs accurate, portable, and cheap sensor using surface-enhanced Raman spectroscopy. It could significantly reduce risks at vulnerable choke points. 

For Indian Mercedes, Asim Munir’s dumper truck in mirror is closer than it appears

From Munir’s point of view, a few bumps here and there is par for the course. He isn’t going to drive his dumper truck to its doom. He wants to use it as a weapon.