In 2017, Pepsi faced backlash for a TV ad where model Kendall Jenner leaves a photoshoot to join a protest and offers a can of soda to a police officer.
The message was simple: affordable, fresh vegetables. But the way it was delivered speaks volumes about the advertising industry’s ongoing struggle with ethical storytelling.
The storyline of a heroine falling for a guy just because he wears a Macho underwear is a straight up snoozefest. It trivialises both the characters and the audience's intelligence.
While it’s likely that television, as we know and grew up lovingly with, may evolve or decline in popularity, it is unlikely that it will become completely obsolete.
In the last couple of decades, there have been many debates about the role of advertising and the ethics in advertising. Does advertising manipulate...
According to government reply in Lok Sabha, the pilot phase of PMIS is being used to test concepts, strategies and systems before a full-scale implementation of the scheme.
Order for 87 MALE drones will be split between 2 Indian firms in 64:36 ratio to ensure there are 2 independent manufacturing lines with at least 60% indigenous components.
The India-South Africa series-defining fact is the catastrophic decline of Indian red ball cricket where a visiting team can mock us with the 'grovel' word.
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