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Sunday, November 9, 2025
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Topic: advertisment

Sydney Sweeney’s ‘great jeans’ ad shows the risks of edgy marketing

In 2017, Pepsi faced backlash for a TV ad where model Kendall Jenner leaves a photoshoot to join a protest and offers a can of soda to a police officer.

Flipkart hasn’t learned from past mistakes. New ad uses a poor, paralysed man as punchline

The message was simple: affordable, fresh vegetables. But the way it was delivered speaks volumes about the advertising industry’s ongoing struggle with ethical storytelling.

Time to retire Amul Macho’s ‘toing’. No sex appeal in Sidharth Malhotra’s underwear waistband

The storyline of a heroine falling for a guy just because he wears a Macho underwear is a straight up snoozefest. It trivialises both the characters and the audience's intelligence.

Zomato ‘Kachra’ ad not an exception. Casteist campaigners are serial offenders

Could a diverse team on the Zomato ad campaign have reduced this future embarrassment? Only to an extent.

Will traditional television become obsolete?

While it’s likely that television, as we know and grew up lovingly with, may evolve or decline in popularity, it is unlikely that it will become completely obsolete.

Ads don’t win you elections. Advertising BJP was conscious choice: Piyush Pandey

In the last couple of decades, there have been many debates about the role of advertising and the ethics in advertising. Does advertising manipulate...

On Camera

Moon madness has taken over modern dating. A waning crescent is the best time to ghost

Alongside buying into the grift that is dating apps, the girlies are also installing astrology apps like Astrotalk to investigate the same tired mystery—will he ever text back?

Africa’s blue economy is booming. What it can learn from Asia

Aquaculture is the fastest growing food sector in Africa, offering significant returns on investment for all involved and achieving the continent’s goals for food security, dignified livelihoods and economic growth.

‘Let them see’: Putin says new nuclear-powered missiles in the making, in message to Washington

At a ceremony felicitating Russian military engineers, Putin highlights Moscow’s 'parity' in defence technologies for the next century.

Bihar is where politics moves, and everything else stands still

Bihar is blessed with a land more fertile for revolutions than any in India. Why has it fallen so far behind then? Constant obsession with politics is at the root of its destruction.