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Saturday, September 27, 2025
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Topic: advertisment

Sydney Sweeney’s ‘great jeans’ ad shows the risks of edgy marketing

In 2017, Pepsi faced backlash for a TV ad where model Kendall Jenner leaves a photoshoot to join a protest and offers a can of soda to a police officer.

Flipkart hasn’t learned from past mistakes. New ad uses a poor, paralysed man as punchline

The message was simple: affordable, fresh vegetables. But the way it was delivered speaks volumes about the advertising industry’s ongoing struggle with ethical storytelling.

Time to retire Amul Macho’s ‘toing’. No sex appeal in Sidharth Malhotra’s underwear waistband

The storyline of a heroine falling for a guy just because he wears a Macho underwear is a straight up snoozefest. It trivialises both the characters and the audience's intelligence.

Zomato ‘Kachra’ ad not an exception. Casteist campaigners are serial offenders

Could a diverse team on the Zomato ad campaign have reduced this future embarrassment? Only to an extent.

Will traditional television become obsolete?

While it’s likely that television, as we know and grew up lovingly with, may evolve or decline in popularity, it is unlikely that it will become completely obsolete.

Ads don’t win you elections. Advertising BJP was conscious choice: Piyush Pandey

In the last couple of decades, there have been many debates about the role of advertising and the ethics in advertising. Does advertising manipulate...

On Camera

Cambodia isn’t ready for India’s tigers. It doesn’t have prey or protection for big cats

Data from one comprehensive survey of the relocation landscape by the US-based Global Conservation shows that there is simply not enough large-bodied prey—a prerequisite for tigers—in the intended release area.

Market regulator SEBI clears Adani Group of impropriety alleged by Hindenburg Research

SEBI probe concluded that purported loans and fund transfers were paid back in full and did not amount to deceptive market practices or unreported related party transactions.

With MiG-21’s exit, India’s squadron strength hits 6-decade low. What are IAF’s plans for the Tejas

While the IAF remains committed to the Tejas programme and has placed orders for 180 Tejas Mk1A, the force is eagerly waiting for the Tejas Mk 2 version.

Something’s hidden in the Oval Office photo of Trump, Munir, Sharif. India must look closely

What Munir has achieved with Trump is a return to normal, ironing out the post-Abbottabad crease. The White House picture gives us insight into how Pakistan survives, occasionally thrives and thinks.