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Tuesday, February 24, 2026
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Topic: advertisment

Sydney Sweeney’s ‘great jeans’ ad shows the risks of edgy marketing

In 2017, Pepsi faced backlash for a TV ad where model Kendall Jenner leaves a photoshoot to join a protest and offers a can of soda to a police officer.

Flipkart hasn’t learned from past mistakes. New ad uses a poor, paralysed man as punchline

The message was simple: affordable, fresh vegetables. But the way it was delivered speaks volumes about the advertising industry’s ongoing struggle with ethical storytelling.

Time to retire Amul Macho’s ‘toing’. No sex appeal in Sidharth Malhotra’s underwear waistband

The storyline of a heroine falling for a guy just because he wears a Macho underwear is a straight up snoozefest. It trivialises both the characters and the audience's intelligence.

Zomato ‘Kachra’ ad not an exception. Casteist campaigners are serial offenders

Could a diverse team on the Zomato ad campaign have reduced this future embarrassment? Only to an extent.

Will traditional television become obsolete?

While it’s likely that television, as we know and grew up lovingly with, may evolve or decline in popularity, it is unlikely that it will become completely obsolete.

Ads don’t win you elections. Advertising BJP was conscious choice: Piyush Pandey

In the last couple of decades, there have been many debates about the role of advertising and the ethics in advertising. Does advertising manipulate...

On Camera

After being toppled by Gen Z, Nepal’s old guard is now chasing the youth vote

Free internet, $10,000 cards, diaspora voting rights — Nepal’s parties are pitching big ideas ahead of polls. Will this election truly break the cycle?

FY23 chosen as new base for India’s GDP as it was 1st ‘normal economic year’ in a while—MoSPI secy

FY 2022-23 was the first normal economic year in recent years, said Saurabh Garg, Secretary of the Ministry of Statistics and Programme Implementation, in an interview with ThePrint.

IAF’s Tejas fleet undergoes ‘maintenance check’, decision on airframe yet to be taken

The 7 February incident involving Tejas aircraft caused severe damage to its frame. IAF and HAL are working together as part of the Board of Inquiry (BoI) to probe the incident.

No country is ever fully sovereign. Cold War era taught India its real meaning

India’s fraught neighbourhood places multiple constraints on its strategic choices. It leaves no time to take a deep breath, lean back and reset.