The ad by Lilly India is opening the door to a weight loss conversation. It features links to research papers from the World Health Organisation and Columbia University.
The new promo largely relies on YouTuber Abhishek Malhan’s one-liner, which feels lazy and juvenile. The ending makes it even worse when the fans chant a bland slogan.
Nilkamal’s plastic chairs have sat through India’s weddings, neighbourhood meetings, and feasts. The brand’s new ad makes the product an object of reverence.
Crafted by OpenAI’s in-house team with the agency Isle of Any and director Miles Jay, the ads are minimal and relatable. They capture ‘the everyday magic’ of using ChatGPT.
With the Tecno Pova 7 Series phone launching on Flipkart, its commercial is beyond a typical product release. It’s a bold campaign designed to connect with ambitious youth in India’s tier-2 and -3 cities.
Initial talks held on the possibility of India entering the programme that was started in 2017 between France, Germany and Spain to ensure European sovereignty in defence and security.
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