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Saturday, October 11, 2025
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‘Kya aapke toothpaste mein namak hai?’ — Colgate ad that gave one of the most recalled taglines

The advertisement, which came out in early 2010, shows actor Lara Dutta playing the role of a cashier at a grocery store and Sahil Anand as a customer who suffers a toothache.

Not just Layer’r Shot—Indian brands are banking on ‘spit and run’ publicity

The low cost and high impact strategy is fast becoming the go-to for brands looking to establish themselves in a saturated market.

Put forth a fashion statement with these beauty & lifestyle products from Peeperly

Peeperly offers a wide range of beauty and lifestyle products, from customizable face masks, car perfumes and keyrings, to mask chains that help you up your style game.

More than cricket, Vodafone ZooZoos are what most Indians remember of the 2009 IPL season

The cute, little, egg-shaped white characters, who spoke a tongue no one understood, were launched in Vodafone commercials of 2009, during the 2nd IPL season, and fast became a popular icon.

Against traditions or religion, unpleasant — study finds what makes ads ‘offensive’ for Indians

Advertising Standards Council of India has studied 1,759 complaints against 488 advertisements received by it in past 3 years (2019-2021), to identify what is construed as offensive by Indians.

What is the new Daisy Dee lingerie ad and why is it a hoorah for Indian TV commercials

A selection of the best news reports, analysis and opinions published by ThePrint this week.

Daisy Dee bra ad a hoorah for Indian TV commercials. Just hope a minister isn’t offended

If offended, minister Narottam Mishra only needs to look at the ads for male undergarments that adorn our TV screens. Or just ask Akshay Kumar, Vicky Kaushal, or Varun Dhawan.

You’d think Sabyasachi’s mangalsutra ad would be a hit with Hindu culture guardians. Nope

After Dabur’s Karva Chauth ad, self-appointed guardians of Hindu culture want Sabyasachi’s mangalsutra campaign to be taken down.

Dabur Fem’s ad plays on fairness obsession. But it got Indians talking about LGBTQ at least

Dabur Fem's Karva Chauth ad might be rainbow-packaged conservatism. But chatter on LGBTQ+ community is key.

How TikTok’s unorthodox advertising attracted social misfits and weird niche subcultures

In 'Attention Factory', writer and speaker Matthew Brennan documents the complete story of TikTok and its Chinese parent company ByteDance.

On Camera

In Great Game for Kabul, India plays a patient hand. Multi-alignment to compartmentalisation

Pakistan’s reported air strikes on Kabul last night, coinciding with Acting Afghan Foreign Minister Amir Khan Muttaqi’s visit to India, seem intended to send...

Niti Aayog recommends fully decriminalising 12 offences under new I-T Act to ‘foster more trust’

Recommendations appear in Niti Aayog’s Tax Policy Working Paper Series–II. It says there is a need to shift away from fear-based enforcement to trust-based governance.

India, UK sign £350 mn deal for Martlet. What are these Lightweight Multirole Missiles

In service with the British military since 2019, it is also known as the Martlet missile. Ukrainians have also deployed these missiles against Russian troops.

How Pakistan thinks: Army for hire, ideology of convenience

Pakistan’s army has been a rentier force available to a reasonable bidder. It has never come to the aid of any Muslims including Palestinians or the Gazans, except making noises here and there.