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Sunday, April 12, 2026
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Dettol’s new ad shows why emotional storytelling still sells

What could have been just another Dettol Antiseptic Liquid commercial has struck a chord with the audience. Not because of a monologue or music, but the silent pain of a four-year-old.

How stolen KitKats broke the internet. Everyone from UP Police to Dominos UK jumped on

Kerala Tourism assured that not a single bar from the lost shipment reached the state. But, 'if you are looking for a break, we’ve got you covered,' the poster read.

Eureka Forbes ditches the fear formula, ropes in Gopi Bahu for new water purifier filter ad

The ad reunites the original cast of the StarPlus show Saath Nibhaana Saathiya — Gia Manek, Rupal Patel, and Mohammad Nazim — but gives their familiar dynamic a twist.

Generali Central Insurance’s new ad slams tokenism on Women’s Day, calls for pay parity

Titled 'Happy Women's Pay', the campaign uses slam poetry to contrast the familiar language of corporate Women's Day celebrations with a demand — pay parity.

Supriya Pathak and Ratna Pathak Shah tackle obesity stigma in new ad. ‘It’s not a joke’

The ad by Lilly India is opening the door to a weight loss conversation. It features links to research papers from the World Health Organisation and Columbia University.

Star Sports’ India-Pakistan World Cup promo falls flat. ‘Greatest rivalry’ deserves better

The new promo largely relies on YouTuber Abhishek Malhan’s one-liner, which feels lazy and juvenile. The ending makes it even worse when the fans chant a bland slogan.

Lahori Zeera is adopting a ‘Red Bull mindset’ to become cooler. No longer a local drink

The new ad for Lahori Zeera is a surreal scene of people drilling holes and cutting up objects. Viewers are hooked.

Tanishq diamond ad brings time-tested love. With Shabana Azmi and Javed Akhtar

The ad talks about a bond that is built and strengthened over time, a bond that has trust and is rare, just like Tanishq’s diamonds.

New Netflix ad combines 2 pop culture phenomena—Rohit Sharma and Stranger Things

Ripe with cultural references and a witty blend of cricket and the show, the ad by Netflix India quickly gained momentum and turned into meme gold.

Kursi of power vs kursi of people—Nilkamal chair ad is clever in its politics

Nilkamal’s plastic chairs have sat through India’s weddings, neighbourhood meetings, and feasts. The brand’s new ad makes the product an object of reverence.

On Camera

Congress was committed to alcohol ban law without being practical: MA Venkata Rao

Since the bulk of citizens did not regard drinking as a crime, they had no respect for the prohibition laws and did not cooperate with the police, wrote MV Venkata Rao in 1962.

Fuel shock hits Asia’s rice bowl as farmers cut planting

War-driven surge in fuel and fertilizer costs forces farmers across Southeast Asia to delay harvests, scale back sowing and risk lower output.

Iran’s Shahed vs US’s LUCAS—The drone arithmetic reshaping the West Asia war

From Kyiv to the Gulf, Iran’s Shahed rewrote the rules of aerial warfare. Now, the US has its own copy of the cheap drones, LUCAS.

The world’s in a flux. India must reform, consolidate & build a strong economy

We now live in a world order that will keep shifting. India must use this window. This also means we remain disciplined enough not to be knee-jerked into reacting to what Pakistan sees as its moment in the sun.