The family-owned enterprise did not have a roaring start. But with solid marketing practices in place, Rupa climbed the ladder of success and went on to dominate the market.
The advertisement, which came out in early 2010, shows actor Lara Dutta playing the role of a cashier at a grocery store and Sahil Anand as a customer who suffers a toothache.
Peeperly offers a wide range of beauty and lifestyle products, from customizable face masks, car perfumes and keyrings, to mask chains that help you up your style game.
The cute, little, egg-shaped white characters, who spoke a tongue no one understood, were launched in Vodafone commercials of 2009, during the 2nd IPL season, and fast became a popular icon.
Advertising Standards Council of India has studied 1,759 complaints against 488 advertisements received by it in past 3 years (2019-2021), to identify what is construed as offensive by Indians.
If offended, minister Narottam Mishra only needs to look at the ads for male undergarments that adorn our TV screens. Or just ask Akshay Kumar, Vicky Kaushal, or Varun Dhawan.
A stunted middle class may be a direct result of extreme inequality. Folks at the top don’t see teeming masses as a meaningful market, except for utilities, soap, short videos, and personal loans.
Based on inflation figures for the last three months, RBI is expected to look for confirmatory evidence that can mark the beginning of a sustained decline in core inflation.
It is argued that India-Israel ties are moving from buyer–seller dynamic to one focused on joint development & manufacturing partnership, a shift 'more durable' than traditional arms sales.
Don’t blame misfortune. This is colossal incompetence and insensitivity. So bad, heads would have rolled even in the old PSU-era Indian Airlines and Air India.
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