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Saturday, April 11, 2026
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How stolen KitKats broke the internet. Everyone from UP Police to Dominos UK jumped on

Kerala Tourism assured that not a single bar from the lost shipment reached the state. But, 'if you are looking for a break, we’ve got you covered,' the poster read.

Eureka Forbes ditches the fear formula, ropes in Gopi Bahu for new water purifier filter ad

The ad reunites the original cast of the StarPlus show Saath Nibhaana Saathiya — Gia Manek, Rupal Patel, and Mohammad Nazim — but gives their familiar dynamic a twist.

Generali Central Insurance’s new ad slams tokenism on Women’s Day, calls for pay parity

Titled 'Happy Women's Pay', the campaign uses slam poetry to contrast the familiar language of corporate Women's Day celebrations with a demand — pay parity.

Supriya Pathak and Ratna Pathak Shah tackle obesity stigma in new ad. ‘It’s not a joke’

The ad by Lilly India is opening the door to a weight loss conversation. It features links to research papers from the World Health Organisation and Columbia University.

Star Sports’ India-Pakistan World Cup promo falls flat. ‘Greatest rivalry’ deserves better

The new promo largely relies on YouTuber Abhishek Malhan’s one-liner, which feels lazy and juvenile. The ending makes it even worse when the fans chant a bland slogan.

Lahori Zeera is adopting a ‘Red Bull mindset’ to become cooler. No longer a local drink

The new ad for Lahori Zeera is a surreal scene of people drilling holes and cutting up objects. Viewers are hooked.

Tanishq diamond ad brings time-tested love. With Shabana Azmi and Javed Akhtar

The ad talks about a bond that is built and strengthened over time, a bond that has trust and is rare, just like Tanishq’s diamonds.

New Netflix ad combines 2 pop culture phenomena—Rohit Sharma and Stranger Things

Ripe with cultural references and a witty blend of cricket and the show, the ad by Netflix India quickly gained momentum and turned into meme gold.

Kursi of power vs kursi of people—Nilkamal chair ad is clever in its politics

Nilkamal’s plastic chairs have sat through India’s weddings, neighbourhood meetings, and feasts. The brand’s new ad makes the product an object of reverence.

ChatGPT’s no-makeup makeup look. That’s what its first ad is going for

Crafted by OpenAI’s in-house team with the agency Isle of Any and director Miles Jay, the ads are minimal and relatable. They capture ‘the everyday magic’ of using ChatGPT.

On Camera

Pakistan is drawing several lessons from its moment under the sun

Most of the diplomatic messaging was driven not by Islamabad but by regional powers and their calculations—Washington, Tehran and even the UAE.

India bond yields rise as RBI moves to drain liquidity, lift overnight rates

New Delhi: India’s sovereign bond yields rose after the central bank announced its first step this year to drain cash from the banking system,...

Army promotes Col Purohit, acquitted in 2008 Malegaon blast case, to Brigadier; to not retire yet

This means he will serve Indian Army for a minimum of another 2 years as Brigadier, unless he picks up the next rank of Major General.

The world’s in a flux. India must reform, consolidate & build a strong economy

We now live in a world order that will keep shifting. India must use this window. This also means we remain disciplined enough not to be knee-jerked into reacting to what Pakistan sees as its moment in the sun.