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Wednesday, August 20, 2025
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Topic: Ads

ED takes note of leading dailies for ‘surrogate ads’ of illegal betting platforms ‘preying’ on users

Thousands falling victim to misleading promotion, often by celebs, through QR codes with the ads, ostensibly of sporting merchandise brands but redirecting to betting platforms, sources say.

Digital Competition Bill can stifle opportunities for MSMEs while aiming for a fairer market

A fundamental flaw of the DCB is that it conflates advertisers, publishers, and third-party ad solution providers as a single entity under the umbrella term ‘advertising services’.

YouTube okayed ads with polls disinfo, report finds. ‘Ads withdrawn before our checks,’ says platform

Access Now & Global Witness, as part of an investigation, sent YouTube dummy ads with content about voter suppression, and misleading information on voting age, ahead of India's LS polls.

Criticism, kindness, complaints—ThePrint readers don’t hold back. And we don’t want them to

Complaints are the most common feature of readers’ mail. Much of this mail is still stuck on the same issue of partisanship—this suggests that we haven't moved on from historical resentments.

Ranveer Singh-Johnny Sins ad has an unlikely hero—women’s pleasure

The tone of the ad marks a departure from the conventional landscape of sexual wellness advertisements. To watch a woman talking about sexual dissatisfaction is new.

Meta looks at $14 monthly plan for ad-free Instagram, Facebook in EU, reports WSJ

Under the plan, Meta would charge roughly 10 euros ($10.46) a month on a desktop for a Facebook or Instagram account.

‘All wool’ for mixed fabric: Ad regulator flags ‘misleading or incorrect’ descriptions by brands

White paper by Advertising Standards Council of India and law firm K&S partners highlights how practice of misleading product descriptions continues to plague ad industry.

Not just Layer’r Shot—Indian brands are banking on ‘spit and run’ publicity

The low cost and high impact strategy is fast becoming the go-to for brands looking to establish themselves in a saturated market.

I&B ministry tells YouTube, Twitter to remove ‘inappropriate’ Layer’r Shot ads, stops TV telecast

The 2 ads, aired on Sony Liv during England versus New Zealand match, were earlier suspended by Advertising Standards Council of India following criticism for being 'disrespectful towards women'.

From Zoozoos to Byju’s, Swiggy, Cred — how IPL ads tell us who’s watching cricket in India

The high-entertainment IPL draws millions of viewers, making it perfect marketing space. But now, more than traditional brands, e-commerce businesses dominate the space.

On Camera

India can’t fight Trump tariffs with emotion. Smart talks, sector relief, reforms are key

India must reduce its overdependence on the US by cultivating alternative markets—concluding the EU FTA, advancing the UK deal, and exploring entry into the CPTPP, the open, rules-based bloc of Japan, Korea, and Australia.

Amid Trump’s tariff bombs, India’s business with America surged while imports from Russia dipped 10%

As India-Russia trade decreases, India's April-July exports to the US this year increased by 21% compared to last year & imports from the US grew by 12%.

China pushes for separation of border issue from larger bilateral ties at 24th round of talks with India

New Delhi: Chinese Foreign Minister Wang Yi Tuesday pushed for a “dual-track” progress for ties with India, separating economic ties from the boundary question,...

War of IAF, PAF doctrines: As Pakistan obsesses over numbers, India embraces risk, wins

Now that both IAF and PAF have made formal claims of having shot down the other’s aircraft in the 87-hour war in May, we can ask a larger question: do such numbers really matter?