Kolkata, Apr 13 (PTI) The Cricket Association of Bengal has roped in JSW Sports on a three-year mandate as the commercial, marketing and operations partner for the Bengal Pro T20 League.
Launched in 2024, the Bengal Pro T20 League features both men’s and women’s competitions, with district-based franchise teams. It is held annually between June and August.
The partnership with JSW Sports was announced during the Season 3 launch ceremony, attended by CAB president Sourav Ganguly, other senior officials and cricketers including Jhulan Goswami, Mohammed Shami, Ajinkya Rahane, and Rinku Singh.
“As part of the mandate, JSW Sports will lead the league’s commercialisation, marketing strategy, end-to-end league operations, and broadcast production, with a focus on delivering a seamless, high-quality league experience across all stakeholder and fan touchpoints,” said a release.
“JSW Sports will work closely with the Cricket Association of Bengal to strengthen the league’s overall ecosystem, drive innovation across broadcast and fan engagement, and unlock new commercial opportunities,” it added.
CAB secretary Bablu Kolay said: “Their (JSW Sports) expertise across commercialisation, marketing, and league operations will play a key role in scaling the league further. This collaboration aligns with our vision to strengthen Bengal’s cricketing ecosystem and create more opportunities for emerging talent across the state.” PTI AM AM APA APA
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