Kolkata, Mar 27 (PTI) The Election Commission (EC) on Friday conducted a mega voter awareness outreach programme in Howrah as part of its SVEEP campaign ahead of the West Bengal assembly elections, an official said.
The initiative, held under the theme ‘Chunav Ka Parv, Paschim Bengal Ka Garv’ (Festival of Elections, Pride of West Bengal), is part of a broader push across poll-bound states, including Assam, Kerala, Puducherry and Tamil Nadu, to promote informed and enthusiastic participation in the electoral process.
“A major Systematic Voter Education and Electoral Participation (SVEEP) outreach was organised in Howrah today alongside similar programmes across all districts of the state to encourage active participation in a free, fair and festive environment,” an EC official said.
The Howrah event began with a cyclothon from Howrah Bridge check post at 7am, drawing participation from students, first-time voters and officials.
The rally passed through key locations before concluding at Ramkrishnapur Ferry Ghat.
Cultural programmes featuring folk songs, dance and drama followed, highlighting the importance of voting. A voter awareness boat ferry was also launched as part of the campaign.
In a bid to engage younger audiences, popular animated characters ‘Chhota Bheem’ and ‘Chutki’ took part in the event, spreading awareness among first-time voters.
“The objective is to educate voters about the importance of voting and provide essential information such as locating polling stations and poll schedules,” the official said, adding that the drive seeks to maximise turnout, especially among urban voters, women, persons with disabilities and youth.
The campaign will incorporate Bengal’s cultural heritage, including Kalighat paintings, Pattachitra art, Chhau dance, Jatra theatre and Baul traditions, to deepen voter connect.
The elections to the 294-member West Bengal assembly will be held in two phases – on April 23 and 29. Votes will be counted on May 4. PTI SCH MNB
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