New Delhi: Anjali Sud, the Indian-origin CEO of Tubi and former head of Vimeo, has been recognised as one of the CNBC Changemakers 2025, a prestigious list that honours women transforming business and philanthropy.
The second annual CNBC Changemakers list celebrates female leaders who made significant achievements in 2024 across various industries, including media, technology, healthcare, and finance.
Sud was nominated alongside 49 other women entrepreneurs, including Cityblock Health co-founder and CEO Toyin Ajayi, chief content officer of Netflix Bela Bajaria, CEO of the American Heart Association Nancy Brown, and chief AI officer of Accenture Lan Guan.
“From billion-dollar startups to multinationals valued in the hundreds of billions, and in sectors from media and entertainment to sports, financial services, food and restaurants, defence, healthcare, and real estate, these women are breaking down barriers and inspiring their teams, their customers, and the world,” CNBC noted. It added that the list was compiled under the guidance of CNBC’s Changemaker advisory board through qualitative and quantitative evaluation.
Sud’s nomination is a recognition of her leadership at Tubi, where she has expanded the platform’s audience to over 80 million monthly active users in the US and led its successful launch in the UK. Under her stewardship, Tubi has also become the number-one ad-supported streaming service in Canada, cementing its status as a major player in the evolving entertainment industry.
CNBC further highlighted that in the Fortune 500—the ranking of the highest-revenue-generating companies in the United States—women continue to face an uphill battle. “The women who succeed, despite those odds, are by definition exceptional, and their stories reveal grit, perseverance, and creativity,” it said.
More about Sud
Sud’s parents, according to CNBC, were Punjabi-Hindu immigrants from India, and growing up in Flint, Michigan, she carries with her the sacrifices they made to give her better opportunities. Always wanting to be an entrepreneur, she learned firsthand how to build a business from her father, who runs a plastics recycling plant in Flint, Michigan.
Sud later pursued higher education in finance and marketing at the University of Pennsylvania before obtaining an MBA from Harvard Business School.
“My earliest memories as a kid are being on the plant floor, watching my dad take so much pride in being able to create blue-collar jobs in our town at a time when that was really needed. So that was the first part of forming my desire for what I wanted to do,” she told Work Friends, a content series produced by women’s clothing brand Argent.
A visionary business leader, Sud took the helm at Tubi in September 2023 after an impactful tenure as CEO of Vimeo, where she helped the company go public and achieve profitability. In her first year as CEO of Tubi, Sud grew the company’s audience to more than 80 million monthly active users in the United States, according to CNBC.
At Tubi, Sud is steering the company through a competitive streaming market, leveraging its unique free, ad-supported model to attract younger audiences. She headed Vimeo for six years before moving to Tubi for a “new challenge after helping Vimeo achieve profitability and go public.”
So far, Sud has been recognised with numerous awards and accolades, including the prestigious 40 Under 40 and 100 Most Creative People in Business awards.
(Edited by Radifah Kabir)
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