New Delhi: Memes are the language of social media. In 2025, it picked new trends—from Virat Kohli ‘joining’ Vishal Mega Mart, the “6–7” meme that remains meaningless, to the iconic “Malik, thoda sa galti ho gaya”.
ThePrint revisits some of the top memes of the year:
1. Vishal Mega Mart Hiring
A viral job application form announcing thousands of security guard openings at Vishal Mega Mart sparked a wave of reels.
In the most viral memes about the retail company’s hiring spree, footballer Cristiano Ronaldo, actors Salman Khan and Ajay Devgan and cricket stars Virat Kohli and MS Dhoni were seen in security guard uniforms with captions like: “Kohli, Dhoni cracked the Vishal Mega Mart guard exam.” Of course, it was all AI-generated.
The trend blew up so much that people even started joking about preparing for the Vishal Mega Mart security guard exam rather than for the Union Public Service Commission (UPSC) exam.
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2. ‘Malik, thoda galti ho gayi’
The “Malik, thoda galti ho gayi” meme can be attributed to content creator Manish Patel. Patel in a video on Instagram acted as a truck driver, calling his boss to inform him about a recent accident — he had dozed off while driving, causing the truck to spin off the road.
The punchline quickly became a trend. Employees used it in posts showing themselves writing emails to their bosses after making a mistake with the subject line: “Malik, thoda sa galti ho gaya.”
Influencers also became husbands, calling their wives after breaking their makeup products, saying, “Malik, thoda sa galti ho gaya,” or friends calling each other after crashing a scooter or car with the same dialogue.
The video became so viral that Patel eventually received a YouTube Silver Button, a plaque commemorating a channel reaching over 100,000 subscribers, which he shared in another video on Youtube.
The ‘6-7’ meme
“6-7”, Dictionary.com‘s Word of the Year, was so viral that merchandise featuring the numbers soon started appearing. Yet, most people kept asking the same question: What does it even mean?
In reality, the year’s most trending number—six-seven—has no actual meaning.
The trend first took off from the 2024 track ‘Doot Doot (6 7)’ by Philadelphia rapper Skrilla. The ‘memeification’ began soon after, starting with sports highlight reels, including memes of Charlotte Hornets point guard LaMelo Ball, whose height is 6 feet 7 inches.
The “6–7” meme reached its peak in March, when a video captured an overexcited young spectator at an amateur basketball game shouting “6–7”. A new meme wave started, where people began using the phrase randomly in their sentences—even though no one really knew what it meant!
Soon, video explainers, memes, and even podcast discussions were being made about these viral numbers. Some Indian influencers even called it the Gen Alpha alternative to Hindi’s “19–20” (unnees-bees).
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‘Nadia’ and ‘ji’ wave
What began as a series of playful clips between a Pakistani couple has now evolved into one of the most recognisable meme formats on social media.
The viral videos, posted by Achu Don on Instagram, followed a simple pattern: the husband would start the video by calling out “Nadia”, and she would reply “ji”.
“Nadia meri soni suhani, meri baggo” or “Neeli pari, peeli pari, kamre mein band hai, mujhe Nadia pasand hai”—thousands of reels have been made using these phrases and audio, even cricketer Arshdeep Singh joined the trend.
The meme, however, soon took a surprising turn, sparking curiosity among internet users when it was revealed that Nadia was actually a man named Nadir.
‘Waah, Shampy, Waah’
Chances are, if you’re an avid social media user, you’ve likely come across this “Waah, Shampy, Waah” meme or seen people using the phrase to roast friends, exes, or react dramatically to any kind of betrayal.
Gen Z’s “Et tu, Brute?” may seem hilarious, but the origin of the phrase was not meant to be funny at all.
Allegedly originating from a video in which a woman confronts her husband, catching him having an extramarital affair. During the video, the man reportedly says, “Let her go, Nagma”, referring to the other woman. Moments later, the wife responded with the now-legendary line: “Waah, Shampy, Waah”.
The phrase is now mostly used in reels about petty fights, backstabbing friends, or partners being exposed — like a girlfriend catching her boyfriend at the gym after he ignored her messages and calls, sarcastically saying, “Waah, Shampy, Waah”.
(Edited by Insha Jalil Waziri)