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Monday, July 7, 2025
Politics
Governance
Diplomacy
Education
Economy
MacroSutra
Defence
India
Ground Reports
Opinion
50-Word Edit
National Interest
Campus Voice
Security Code
Events
Off The Cuff
Democracy Wall
Video
More
Features
Around Town
Books
PastForward
PoV
Health
HoaXposed
ICYMI
In Pictures
Judiciary
Last Laughs
Sci-Tech
Science
Tech
ThePrint Essential
YourTurn
Search
Home
Features
Vigyapanti
Vigyapanti
Flipkart-Tecno collaboration proves brands don’t need to shout to be heard
Triya Gulati
-
July 5, 2025
Britannia and Parle’s Pride Month ads fail to move beyond rainbow-washing
Urban Company’s new ad highlights migration bias—and who gets to be visible
General Insurance Council uses a talking dog to appeal to viewers. It works
Bolne Se Sab Hoga, the Google campaign that’s cool yet warm
Shubhangi Misra
-
August 28, 2022
Google says voice search is currently driving growth — 60% smartphone users interact with their phone using the feature.
Read more
Vicco Vajradanti ad starring Alia Bhatt is a cringe follow-up to an era-defining jingle
Shubhangi Misra
-
August 21, 2022
Vicco Vajradanti’s jingle has been running since the ’80s. Now, in a bid to reach a younger audience, the brand has brought in Bhatt.
Read more
Mainland China should see just how much the world’s changed. Their ads are 12 years behind
Shubhangi Misra
-
August 14, 2022
The desire to kiss the chef for a stupendous meal is a good creative device but the ad is in poor taste and does not keep up with the times at all.
Read more
Everest’s Chhole Masala ad reminder of 2000s’ commercials. Same league as Feviquick, Havells
Shubhangi Misra
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August 7, 2022
Everest’s new Chhole Masala ad doesn’t feature women, and that’s a good thing.
Read more
Pepsi recreating Cindy Crawford’s ’92 campaign shows Indian cola ads have lost their fizz
+TFP
Shubhangi Misra
-
July 24, 2022
It’s hard to imagine Pepsi's new ad in an Indian setting, where a woman drives up to a remote petrol pump station for a can of cola.
Read more
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On Camera
YourTurn
Guidelines for YourTurn submissions
Opinion
Indian universities must not mimic Ivy Leagues. Global rankings won’t build Viksit Bharat
R Balasubramaniam
-
July 7, 2025
The NEP sets the direction, but without funding, autonomy, and real implementation, it will remain a vision without velocity.
Iran-Israel need win-win solutions, not jingoistic brinkmanship
+TFP
July 7, 2025
Even the Right loves Asaduddin Owaisi post-Op Sindoor. Why ‘secular’ camp won’t embrace him yet
+TFP
July 7, 2025
Economy
India-US trade talks in final stages, withdrawn NITI Aayog paper shifts focus to GM soybean, corn
Udit Hinduja
-
July 3, 2025
Working paper invited backlash from several farmers’ groups including BKU & BKS who opposed recommendation for import of genetically modified soybean & corn for oil extraction.
Defence
‘1 border, 3 adversaries’: Army Deputy Chief on Op Sindoor, says Pakistan got live inputs from China
Snehesh Alex Philip
-
July 4, 2025
ThePrint’s Editor-In-Chief Shekhar Gupta had written in ‘National Interest’ on 7 June how Op Sindoor was the first battle in India’s two-front war.
National Interest
Kutch was the cue, Sindoor the signal. India needs a 6-month, 2-yr & 5-yr plan for Asim Munir
Shekhar Gupta
-
July 5, 2025
Kutch is our most forgotten war with Pakistan. Learn from it and draw up a plan for the next six months, two years and five years.
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