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Monday, July 7, 2025
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Vigyapanti

Bolne Se Sab Hoga, the Google campaign that’s cool yet warm

Google says voice search is currently driving growth — 60% smartphone users interact with their phone using the feature.

Vicco Vajradanti ad starring Alia Bhatt is a cringe follow-up to an era-defining jingle

Vicco Vajradanti’s jingle has been running since the ’80s. Now, in a bid to reach a younger audience, the brand has brought in Bhatt.

Mainland China should see just how much the world’s changed. Their ads are 12 years behind

The desire to kiss the chef for a stupendous meal is a good creative device but the ad is in poor taste and does not keep up with the times at all.

Everest’s Chhole Masala ad reminder of 2000s’ commercials. Same league as Feviquick, Havells

Everest’s new Chhole Masala ad doesn’t feature women, and that’s a good thing.

Pepsi recreating Cindy Crawford’s ’92 campaign shows Indian cola ads have lost their fizz

It’s hard to imagine Pepsi's new ad in an Indian setting, where a woman drives up to a remote petrol pump station for a can of cola.

On Camera

India-US trade talks in final stages, withdrawn NITI Aayog paper shifts focus to GM soybean, corn

Working paper invited backlash from several farmers’ groups including BKU & BKS who opposed recommendation for import of genetically modified soybean & corn for oil extraction.

‘1 border, 3 adversaries’: Army Deputy Chief on Op Sindoor, says Pakistan got live inputs from China

ThePrint’s Editor-In-Chief Shekhar Gupta had written in ‘National Interest’ on 7 June how Op Sindoor was the first battle in India’s two-front war.

Kutch was the cue, Sindoor the signal. India needs a 6-month, 2-yr & 5-yr plan for Asim Munir

Kutch is our most forgotten war with Pakistan. Learn from it and draw up a plan for the next six months, two years and five years.