The storyline of a heroine falling for a guy just because he wears a Macho underwear is a straight up snoozefest. It trivialises both the characters and the audience's intelligence.
Simply having celebrities endorse a product isn’t enough; there has to be a personal touch. Just see what Vimal Pan Masala, Dream 11, CRED, and Manyavar ads have done.
In 2020, Manforce campaign asked Indians to use condoms without thinking about the brand, a clever way to build goodwill. This time it has fallen short.
Kids have long been featured in commercials for products they have nothing to do with, so BigBasket can’t be blamed for choosing a kid as a protagonist.
The Modi govt first put all its eggs into the US basket when the unipolar moment was clearly over. It subsequently overcorrected, accommodating an aggressive China.
In the latest budget, the FDI limit was increased to 100 percent, but most foreign companies are not buying such large stakes in the Indian insurance sector.
As Narendra Modi becomes India’s second-longest consecutively serving Prime Minister, we look at how he compares with Indira Gandhi across four key dimensions.
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