P&G Shiksha’s latest campaign was about showing that a lack of basic knowledge is no laughing matter, it’s a learning gap. ‘Would you still be laughing if it was your own child,’ asks Rahul Dua.
Castrol India has maximised their star's potential, extracting every ounce of value from the collaboration. The product doesn't limit the ad's creativity.
Part of Whisper’s fifth edition of ‘Keep Girls in School’ movement, the jingle's tune speaks directly to eight-year-olds in a language they understand.
In the 55-second commercial, Radhika Apte tells women that for them, 'a condom is your decision to never compromise on your pleasure, protection, and comfort'.
The storyline of a heroine falling for a guy just because he wears a Macho underwear is a straight up snoozefest. It trivialises both the characters and the audience's intelligence.
For India, the strategic ripples are significant. The immediate concern is Pakistan’s diplomatic gain as it embeds itself deeper into the defence framework of the Middle East.
SEBI probe concluded that purported loans and fund transfers were paid back in full and did not amount to deceptive market practices or unreported related party transactions.
This is the first major attack on central security forces since last November, when a CRPF jawan was killed and four were injured in an ambush in Jiribam on Manipur-Assam border.
To be truly functional and durable, even eternal, a state doesn’t just need a leader, a party or an ideology. It needs functional and robust institutions.
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