Lifebuoy has long been associated with health and handwashing, but its recent collaboration with Shah Rukh Khan marks a clear shift in its branding approach.
The brand’s tagline, 'Red Bull Gives You Wiiings,' is one of the most recognisable in the world, almost synonymous with the energy drink category itself.
The one-minute ad features actor and film editor Sangeeth Prathap, who was last seen in the 2024 Malayalam hit, Premalu. It's crisp, relatable and conveys the message.
Over the past two years, Swiggy Instamart has established itself as a frontrunner in creative advertising, consistently delivering commercials that blend humour and sharp storytelling.
From hidden messages in newspapers to metro announcements, brands surprised the audience with unexpected collaborations and bold creative moves. They weren’t afraid to push boundaries.
With two hostile neighbours in the immediate vicinity and one in the greater region, it is imperative that New Delhi forge alliances that can offer some stability.
Recommendations appear in Niti Aayog’s Tax Policy Working Paper Series–II. It says there is a need to shift away from fear-based enforcement to trust-based governance.
In service with the British military since 2019, it is also known as the Martlet missile. Ukrainians have also deployed these missiles against Russian troops.
Education, reservations, govt jobs are meant to bring equality and dignity. That we are a long way from that is evident in the shoe thrown at the CJI and the suicide of Haryana IPS officer. The film Homebound has a lesson too.
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