scorecardresearch
Add as a preferred source on Google
Thursday, November 6, 2025
HomeFeaturesVigyapanti

Vigyapanti

New Cadbury ad has fresh take on the language debate. Both north and south are impressed

The new campaign revolves around the theme of “acts of kindness” and encourages people to look beyond their differences. It manages to capture the essence of unity in linguistic diversity.

Godrej’s Women’s Day campaign has a lesson for brands—be a voice, not an echo

Brands love trends because they offer instant engagement. The logic is simple: if people are talking about something, why not join in?

Shah Rukh Khan’s soapy magic—LUX to Lifebuoy

Lifebuoy has long been associated with health and handwashing, but its recent collaboration with Shah Rukh Khan marks a clear shift in its branding approach.

Stuck in the past or built to last? Red Bull ads refuse to change but still work

The brand’s tagline, 'Red Bull Gives You Wiiings,' is one of the most recognisable in the world, almost synonymous with the energy drink category itself.

5 Star wanted the youth to do nothing on Valentine’s Day. It went all out for uncle romance

This is the fourth year in a row that 5 Star is pushing creative anti-Valentine's Day campaigns, all centred around its 'Do Nothing' tagline.

Boat’s ad countering ‘Made in China’ claims is bold and witty. It shuts the critics up

The brand attempted to reshape consumer perceptions about its identity and manufacturing philosophy. And, it did manage to do the job.

Myntra FWD ad is too cool with Gukesh, Viswanathan Anand. Who knew they could act

No one saw the collaboration between ‘Gukesh and Vishy sir’ coming. The new Myntra FWD ad now has over three million views.

Karan Johar and Ananya Panday endorsing Rajdhani Besan. Who came up with this PR disaster?

Aishwarya Rai Bachchan and L’Oreal Paris, Virat Kohli and Puma, Ranveer Singh and Pepsi—these pairings click as they create an instant connection.

BGMI knows its gamer audience very well. Latest campaign celebrates World Introvert Day

The one-minute ad features actor and film editor Sangeeth Prathap, who was last seen in the 2024 Malayalam hit, Premalu. It's crisp, relatable and conveys the message.

What does the extra ‘w’ in Groww mean? New ad answers in a poem

Little is known about the copywriter behind the ad, but the audience is demanding a raise for them.

On Camera

Nur Jahan to Chand Bibi—Indian women in sports have been erased from history

Dice have been found dating to the Bronze Age in various Harappan sites in present-day northwest India and throughout Pakistan. And it’s very possible that some had female owners.

Vodafone Idea AGR case, explained: SC breather to cash-strapped telco & what it means for industry

Telecom industry keeping close tabs on the case. Government is single largest shareholder in Vodafone Idea, at 49 percent.

‘Let them see’: Putin says new nuclear-powered missiles in the making, in message to Washington

At a ceremony felicitating Russian military engineers, Putin highlights Moscow’s 'parity' in defence technologies for the next century.

Trump’s trade wars have rewritten powerplay, but India didn’t get the memo

This world is being restructured and redrawn by one man, and what’s his power? It’s not his formidable military. It’s trade. With China, it turned on him.