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Sunday, September 29, 2024
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After Zomato, Blinkit’s having ‘apna time aayega’ moment—with Bollywood songs ad campaign

Brands like Cornitos Nacho Chips, MTR, and Lays must’ve been very happy with the campaign since they get free billboard time, thanks to Blinkit.

Akshay Kumar’s PSAs usually hit the spot. But ad on car airbags unwittingly promotes dowry

Ministry of Road, Transport and Highways’s latest ad on cars needing six airbags is timely after Cyrus Mistry’s death. But someone should’ve checked the script.

Bolne Se Sab Hoga, the Google campaign that’s cool yet warm

Google says voice search is currently driving growth — 60% smartphone users interact with their phone using the feature.

Vicco Vajradanti ad starring Alia Bhatt is a cringe follow-up to an era-defining jingle

Vicco Vajradanti’s jingle has been running since the ’80s. Now, in a bid to reach a younger audience, the brand has brought in Bhatt.

Mainland China should see just how much the world’s changed. Their ads are 12 years behind

The desire to kiss the chef for a stupendous meal is a good creative device but the ad is in poor taste and does not keep up with the times at all.

Everest’s Chhole Masala ad reminder of 2000s’ commercials. Same league as Feviquick, Havells

Everest’s new Chhole Masala ad doesn’t feature women, and that’s a good thing.

Pepsi recreating Cindy Crawford’s ’92 campaign shows Indian cola ads have lost their fizz

It’s hard to imagine Pepsi's new ad in an Indian setting, where a woman drives up to a remote petrol pump station for a can of cola.

On Camera

Hassan Nasrallah’s assassination underlines Israel’s military supremacy. Will it win peace?

Israeli Prime Minister Benjamin Netanyahu has no intention of being drawn into another attritional war with Hezbollah. His commanders they are unlikely to win.

10 yrs ago, battery leasing failed to boost demand for EV cars in India. Now, it’s making a comeback

Under this model, battery is provided to EV owners on a subscription basis or lease. With more people open to buying EV cars, the lower upfront cost could likely drive wider acceptance.

Morocco signs pact with Tata for joint manufacture of WhAP Infantry Fighting Vehicle

The armoured platform is India's first amphibious infantry combat wheeled vehicle. Last year, the Royal Moroccan Armed Forces had procured 90 military trucks from the Tata Group.

Islam doesn’t kill democracy. The army-Islam combo does

How come Indonesia, Malaysia, Turkey and Sri Lanka remain constitutional, democratic and stable despite Islam and Buddhism respectively, but Pakistan, Bangladesh and Myanmar don’t?