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Vigyapanti

Yes Madam’s ‘fake firing’ stunt is a lesson on how not to do shock marketing

Yes Madam landed in hot water when a controversial "internal email" surfaced online. All employees who complained of being stressed were fired.

Cadbury 5 Star new ad flips the script on AI. It is humorous, perfectly timed

The campaign addresses AI-related concerns in a way that resonates with the audiences grown weary of tech-driven monotony.

Coca-Cola failed to leverage AI. Its new Christmas ad feels lifeless, hollow

The ad rushes through its shots so quickly that viewers barely have time to process what’s unfolding on the screen.

Flipkart’s new newspaper ad breaks mould of mundane print advertising, offers a ray of hope

The ad was more than just a promotion. It transformed an everyday activity into a playful, mini science experiment that surprised and delighted readers over their morning coffee.

Mentos is not saying ‘yes to fresh’. New campaign is a yawn

Despite all the fun Mentos and Ogilvy West promise, the commercial is bland and devoid of any storytelling. And the most important part of an engaging ad—humour—is missing.

Metro Shoes new ad on ‘modern masculinity’ is uninspired, dated. Others did it better

The audience is now accustomed to deeper, more socially relevant content, and is demanding more from brands.

Cybersecurity is the hot new thing in WhatsApp, Meta, Airtel ads. And there’s a clear winner

WhatsApp’s privacy commercials previously struggled to seamlessly incorporate the application’s security features. But this time around, things fell into place for the brand.

Sunfeast Mom’s Magic ad boldly takes on India’s inheritance bias. It seems forced, cliched

The ‘Will of Change,’ campaign, created by Ogilvy Bengaluru, backs its initiative with data — only 7 per cent of daughters receive an equal inheritance through a will.

You can’t escape Jeevansathi. Delhi Metro is playing matchmaker this wedding season

As the wedding season approaches, Jeevansathi decided to add a little humour and relatability to the daily commute.

North Korea tourism ad is unsettling. Like an awkward Baywatch with Russians in bikinis

The video, posted on the Reddit thread 'r/northkorea,' shows young Russians reveling in the sun in one of the world’s most secluded countries.

On Camera

Trump tariff forces India to shed illusion. Stop conflating status with power

India’s future lies in pragmatism. Protectionism must be phased out gradually, not in disruptive shocks.

BJP MPs go full throttle against Trump even as govt hails enduring India-US ties amid tariff tension

New Delhi: While the Indian government has made a measured response to the 25 percent trade tariff imposed by Donald Trump, many in the BJP...

India to get last of Spain-built C-295 next month, focus now on 1st India-made aircraft

New Delhi: The last of the C-295 transport aircraft that is replacing the ageing Avro fleet of the Indian Air Force (IAF) will be...

Modi’s Bharat vs Indira’s India: 11-yr report card of politics, diplomacy, economy, nationalism

As Narendra Modi becomes India’s second-longest consecutively serving Prime Minister, we look at how he compares with Indira Gandhi across four key dimensions.