Fake Bollywood teasers from brands once fooled fans. Now, instead of building anticipation, they get eye-rolls and comments like, 'Let me guess—another ad?'
The new campaign revolves around the theme of “acts of kindness” and encourages people to look beyond their differences. It manages to capture the essence of unity in linguistic diversity.
Lifebuoy has long been associated with health and handwashing, but its recent collaboration with Shah Rukh Khan marks a clear shift in its branding approach.
The brand’s tagline, 'Red Bull Gives You Wiiings,' is one of the most recognisable in the world, almost synonymous with the energy drink category itself.
The one-minute ad features actor and film editor Sangeeth Prathap, who was last seen in the 2024 Malayalam hit, Premalu. It's crisp, relatable and conveys the message.
The screwworm has breached the biological wall established in Panama over decades. The pest is relentlessly marching northwards—helped by Trump’s flailing foreign policy.
New bill aims to fix key issues with IBC 2016, including delays & patchy implementation, and protect creditors, with window for genuine promoters to retain control of their companies.
The Navy has always been on board with the theaterisation plan, but the Air Force feels splitting up air assets into several theatre commands is futile & will tie up critical systems.
Putin sees this as a victory. Europeans have decided to deal with Trump on his terms for the sake of the larger Western alliance. We look at the lessons for us in India.
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