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Sunday, September 21, 2025
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Vigyapanti

Parle is trying to be Amul of Marie biscuits. But its ads lack the pun(ch)

The campaign presents everyday scenarios where asking for a Marie biscuit leads to confusion. Parle can learn from Colgate and Amul on how to make clever ads.

‘Prashant’ trend shows how advertising is changing—influencers, meme pages hold the power

Swiggy Instamart, Britannia, Phillips and a few others turned the joke into quick, clever content. Britannia even rolled out an exclusive ‘Prashant pack’.

Uber hits a six with new IPL campaign—creates buzz, builds connection

The campaign unfolds through a series of quirky films featuring Australian cricketer Travis Head and his gang of ‘Baddies’ pulling off playful pranks on rival cricket teams.

Traya Health is using an old ad format with a new twist—Javed Akhtar’s voice

Traya could’ve hired any seasoned narrator, but they chose Akhtar—who, at the age of 80, still sports a full head of hair. It’s not a coincidence but a mindful move by the brand.

Dream11 to Castrol, brands are using fake Bollywood teasers. Bait-and-switch is getting old

Fake Bollywood teasers from brands once fooled fans. Now, instead of building anticipation, they get eye-rolls and comments like, 'Let me guess—another ad?'

New Cadbury ad has fresh take on the language debate. Both north and south are impressed

The new campaign revolves around the theme of “acts of kindness” and encourages people to look beyond their differences. It manages to capture the essence of unity in linguistic diversity.

Godrej’s Women’s Day campaign has a lesson for brands—be a voice, not an echo

Brands love trends because they offer instant engagement. The logic is simple: if people are talking about something, why not join in?

Shah Rukh Khan’s soapy magic—LUX to Lifebuoy

Lifebuoy has long been associated with health and handwashing, but its recent collaboration with Shah Rukh Khan marks a clear shift in its branding approach.

Stuck in the past or built to last? Red Bull ads refuse to change but still work

The brand’s tagline, 'Red Bull Gives You Wiiings,' is one of the most recognisable in the world, almost synonymous with the energy drink category itself.

5 Star wanted the youth to do nothing on Valentine’s Day. It went all out for uncle romance

This is the fourth year in a row that 5 Star is pushing creative anti-Valentine's Day campaigns, all centred around its 'Do Nothing' tagline.

On Camera

Skin cancer is no more an ‘old person’s disease’

The sun isn’t acting alone—it has an accomplice in pollution. Environmental toxins weaken our skin’s natural barrier.

Market regulator SEBI clears Adani Group of impropriety alleged by Hindenburg Research

SEBI probe concluded that purported loans and fund transfers were paid back in full and did not amount to deceptive market practices or unreported related party transactions.

60 yrs on, veterans recall lessons from 1965 India-Pakistan war. ‘Equipment alone doesn’t win battles’

A common thread runs through the memories of soldiers of the 1965 war—ingenuity, courage and camaraderie that withstood an apparently technologically superior foe.

India doesn’t give walkovers to Pakistan in war. Here’s why it shouldn’t do it in cricket either

Many really smart people now share the position that playing cricket with Pakistan is politically, strategically and morally wrong. It is just a poor appreciation of competitive sport.