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Thursday, July 17, 2025

The ingredient to timelessness

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If we were to be transported to the Old Mysore of the 1950s, the royal capital city would be a cultural melting pot soaked in year-long celebration and festivities.

 Weddings, auspicious rituals, people, laughter and all traditional signs of prosperity marked the colourful lanes of the heritage city and the single most common factor of all the gatherings would be the unforgettable fragrance of pure ghee and the finest of connoisseurs would recognise the flavours of Shree Vaishnavi Sweets, a brainchild of Late Sri. Satyanarayan Iyer.

The finest of ingredients from across India were blended with one of the richest ingredients, the pure ghee by Nandini to dish out exotic and authentic Indian sweets.

Shree Vaishnavi Sweets carries a legacy of 75 years in delivering signature south Indian delicacies and has been the most loved sweets and savouries brand of Mysore. 

The 100% vegetarian dishes are prepared using pure ghee from Nandini known for zero adulteration of animal fat of any form. 

To cater to the new age foodies and the traditional food lovers, Shree Vaishnavi Sweets has announced it’s presence online by dishing out it’s sweets online. A transformation that has been welcomed with loud cheers by the young and the old.

The authentic Mysore sweet — Mysore Pak, Carrot Mysore Pak, Dhoodh peda, Dry fruit halwa and  namkeen or savories online like Butter murukku, Navaratna mixture, Mysore mixture, avarebele mixture and Nippattu have seen the shipping of hundreds of kilos a day.

The just concluded Diwali festivities saw an huge surge in orders for  Corporate sweet box in 24 hours!

The online mithai business has opened up new ways to order nostalgia within minutes as the older crowd too has caught up with the new methods to relive the legacy created by Shree Vaishnavi Sweets.

The ease of delivery of the iconic sweets across India has been powered by the new tech working on delivering bulk sweet box orders online. 

The Online Bakery items too boast of eggless delicacies pioneering in a cruelty-free experience of Shree Vaishnavi’s traditional bakery products also made out of pure-ghee. The kaju-sticks and Butter biscuits are loved by the children and the teens!

To add on to the basket of flavours,  bachelors and the home-makers from across India wait for an opportunity to order authentic sambar powder, rasam powder online alongside Puliyogrey and BBB mix that powers up their days and adds a new zing to life!

All in all, Shree Vaishnavi Sweets new digital avatar is the new way to live the rich, traditional royal life that Mysore is known for, the digital way is our newest ingredient to step into timelessness across India. 

ThePrint BrandStand content is a paid-for, sponsored article. Journalists of ThePrint are not involved in reporting or writing it.

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