The writers have missed the most important difference. It is about engagement with the people. Unlike Total Sanitation Campaign (TSC), Swachh Bharat was not just a bureaucratic exercise. There was enormous engagement with people – thousands of local self help groups were empowered. Even the choice of name reflects it. Real change needs to energize people. Couple a long term vision with an eye for implementation detail and you have the possibility of real transformation.
The writers have missed the most important difference. It is about engagement with the people. Unlike Total Sanitation Campaign (TSC), Swachh Bharat was not just a bureaucratic exercise. There was enormous engagement with people – thousands of local self help groups were empowered. Even the choice of name reflects it. Real change needs to energize people. Couple a long term vision with an eye for implementation detail and you have the possibility of real transformation.