DNS makes no difference at all for adtech. It’s good for privacy and mostly used for sensitive sites and against authoritarian/pro-censorship regimes. The random sampling of data due to the distributed, cached and anonymous nature of DNS today makes it utterly useless for any other advertising process.
DNS makes no difference at all for adtech. It’s good for privacy and mostly used for sensitive sites and against authoritarian/pro-censorship regimes. The random sampling of data due to the distributed, cached and anonymous nature of DNS today makes it utterly useless for any other advertising process.