SubscriberWrites: SNS, NRN and the brand campaign of the century–L&T & Infosys Should Reward Them for Game-Changing Coverage

L&T and Infosys have gained more exposure than top advertisers without spending a dime, thanks to SNS and NRN. Their efforts have created unprecedented brand value and should be rewarded.

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Both SNS and NRN deserve a huge bonus from L&T and Infosys for their incredible achievement over the last few months. I would like the inheritors and the employees (courtesy P Chidambaram) and Deepika to read the article carefully before beating me up.

HUL, Reckitt Benckiser, Cadburys India, Godrej Consumer Products, and P&G are India’s top advertisers who spend hundreds of crores in advertising and PR. 

Thanks to SNS and NRN, the coverage that brand L&T and brand Infosys have received till date, will far outstrip the money spent by the top 5 advertisers. These two have done what 100 CMOs could not achieve in their 1000 lifetimes, in terms of coverage and engagement. L&T got more out of Deepika Padukone by not spending a single rupee. If you are not going to reward SNS for this, I don’t know what else you are going to reward him for?

Any PR is good PR. Both L&T and Infosys are B2B companies. Hearing what SNS and NRN said would have delighted many of their customers. I dare say, their pipeline of prospects wanting to do business with them would have also just shot up.

Let’s look at the micro and macro figures of the job market. L&T has over 4L employees and Infosys has over 3L. Assuming they hire 7% of this number every year, we are talking about 50000 people who would be joining these companies. There are literally more than 50 Lakh graduates, diploma holders and experienced laterals looking for jobs. If we are to crunch these numbers, we are talking about 1% of these people joining L&T or Infosys. Thanks to the news coverage, I am confident now that this 1 prospect out of the 100, joining L&T and Infosys, would be the one who is excited to work.

I urge the boards of L&T and Infosys to cut a cheque for SNS and NRN for executing the biggest brand campaign of the century and that too without spending a penny. I rest my case.

P Raghuraman, Managing Director, Salezart Consulting

These pieces are being published as they have been received – they have not been edited/fact-checked by ThePrint.