Xiaomi entered the smart TV market at a time when brands such as Sony, LG and Samsung were offering novel smart TVs at exorbitant prices. The company, which was touted to be the most disruptive brand in the smartphone industry not too long ago, once again proved its expertise and aptitude. Mi TVs are cost-effective, feature-rich and provide an immersive viewing experience. The company also enjoys the largest market share in the smart TV segment in the country. During Q1 2022, Xiaomi captured 14.3% of the market share, followed by Samsung and LG.
Thus, when prospective TV owners think about buying a MI TV online, they often turn to Xiaomi. In just five years, the Chinese brand has overtaken the likes of Samsung and Sony. Apart from Xiaomi’s reputation in the smartphone industry, several other factors have helped the brand climb the proverbial ladder in the TV segment. We take a closer look at the different reasons behind Xiaomi’s success, and its unrivaled popularity in the smart TV industry.
Cost-effective TVs
Mi TVs are cost-effective compared to models from other top brands, such as Sony and LG. The company employs a competitive pricing strategy, similar to how it made feature-rich smartphones affordable. While buying a Mi TV online, you can find models that cost as little as ₹14,000. With Mi offering affordable TVs, even brands like Samsung had to start manufacturing pocket-friendly 32-inch smart TVs.
Thus, Xiaomi’s popularity soared in the Indian TV market because of its innovative prowess and aggressive pricing. This has resulted in newer brands like Vu, realme and OnePlus offering budget-friendly smart TVs.
Impressive features
While Mi TVs are pocket-friendly, the brand doesn’t cut any corners, resulting in feature-rich smart TVs. For instance, the most popular Mi TV today – the Mi 4A 32-inch HD-Ready Android TV comes with a Vivid Picture Engine, which offers stunning visuals. The Horizon display and the bezel-less design combine to provide a captivating and immersive visual experience. Additionally, Mi TVs come with PatchWall 3.0, which offers personalised content suggestions and a seamless user interface. All smart TVs offered by Xiaomi also come with Google Assistant for hands-free operation. Thus, these TVs boast excellent features, which are difficult to find in TVs from other brands at these price points.
Furthermore, Mi TVs get regular updates and run on the latest Android platform. Thus, the company offers frequent updates to provide solutions to bugs and improve the TV’s functionality and features.
Price-to-performance ratio
Given the company’s aggressive pricing and its ability to offer unparalleled feature packages with its TVs, Mi TVs also boast the best price-to-performance ratio. Thus, these TVs outperform models offered by other brands. Indian consumers are price-sensitive; however, all buyers want to get the best bang for their buck. For this reason, they opt for Mi TVs while shopping for a TV online.
Sleek designs and numerous options
Mi TVs also come with slim bezels or bezel-less displays and slim profiles. They are thin and lightweight, and can be easily mounted to the wall. Moreover, they elevate and uplift the room’s overall look. Another reason why Mi TVs have become so popular is that the brand offers numerous options. Xiaomi recently launched the Redmi line of TVs, while you get Mi TVs in various display sizes. If you want a TV for your bedroom or guest room, you can buy a 32-inch TV. However, if you want a TV for your living room, you can opt for a 43-inch TV or a 55-inch model. Thus, depending on your requirement and preference, you can find a Mi TV that caters to your needs.
After-sales service
Xiaomi also offers excellent after-sales service. The company has more than 100 service centres across 23 states in the country. You can also find numerous Mi-authorised service centres in different cities. You can also opt for phone support or chat support easily. In fact, in a report published by the consumer intelligence company Red Quanta in 2021, Mi leads the after-sales services in the country. This highlights the average consumer’s trust in the brand and their expectation of a smooth after-sales experience upon owning a Mi device.
These are just some of the reasons behind Mi TV’s popularity in the country. The company launches new models frequently, and these are also priced affordably. This allows you to buy a TV online without worrying about depleting your savings while enjoying best-in-class features and an engaging viewing experience. With these smart TVs, you can also access your social media accounts and watch your favourite content on demand.
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