Have you recently launched a website and struggling to find that unique way to get the word out about your new business in a short span?
Is that you, who have been dreaming of acquiring customers right from day one, you launched your new website?
Is that you who would always want to see the regular or consistent footfall of traffic to your online business in affordable marketing efforts?
Above all, if you have a good marketing budget for a digital marketing campaign and are willing to choose which unique path to pursue to get the word out of your new business venture and get the best of both worlds? Then, you’re on the right track!
Sometimes marketers are responsible for balancing the campaign cost, maintenance, and the return revenue or results in line with the client’s approved budget.
They often deal with this tough decision, like which reasonable and suitable path to pursue – either Organic SEO or a PPC campaign.
That’s where Bitvero’s Digital marketing consultants are always available at your service.
The factual summary of SEO VS PPC
SEO Organic Search
SEO organic search focuses on unpaid ranking in search results, but the unpaid SEO ranking results take significantly more effort and time than the paid PPC campaign. On the contrary, the SEO organic search results are 3x more valuable than PPC campaigns, and that’s why you may encounter less % bounce rate and an excellent average session duration with no problem of keeping an eye on dries up the marketing budget.
Organic channels share expands to 53.3% of Traffic
In 2022, organic SEO will remain the dominant source of trackable web traffic in Google Analytics. Businesses can formulate their marketing strategies according to visitors’ behaviours and generate quality leads and revenue for their growth.
Pros
- 3X more valuable than the PPC campaign
- Cost-Effective/Budget-friendly
- Reduce bounce rate
- High Avg. session duration
- Low CPC cost
- Top of funnel clicks
- Long-lasting brand image impressions.
- Reap the ranking benefits for a long time
- 57% of SEO marketers say organic SEO has the biggest impact on branding and lead generation
- Organic search leads have a 14.6% close rate, just 1.7% for PPC marketing.
Cons
- Significant amount of time, effort & resources are required to get it right
- No Results Guaranteed
- Google algorithmic updates can drag down your ranking and results if you are caught doing unethical SEO activities.
- Poor for time-sensitive content
- Less control over performance
Paid Search Ranking
Paid Search advertisement works on a pay-per-click model, where the site owners are charged based on pay per click to get the expected conversion, be it newsletter signup, direct calls, contact form fill up, or traffic to the page.
Are there Pros and Cons before heading to the paid advertisement?
Yes, short and long term business objectives can be achieved if paid marketing is done with utmost care.
Pros of Paid Search
- Paid ads are well targeted
- Expect Quick to produce results
- More Traffic
- Guaranteed Results, if done right
- Allow conversion tracking and detailed data analytics
- High ROI in a short span
- More granular control over your marketing budget
Cons of Paid Search
- No free butter as it costs money to make money
- More expensive short term
- ROI depends on the marketing budget you have
- Requires maintenance
- Dries up the marketing budget
- Grows less effective overtime
Approach Vs Experience
Approach 1 – For New Website
You have just launched your first business website with unique products & services with compelling USPs and expect 1000s of visitors overnight to your website, then PPC could be the best choice for a quick turnaround. This is how you’re expecting to get the dreamy revenue stats.
Sadly, you would hear a big ‘NO’ from any professional & experienced Digital marketing consultant.
Reason: You cannot ignore the importance of SEO optimised websites
-
- No credibility and trust without SEO optimisation.
- You may experience visitors jump-off from the website (% of Bounce Rate increase)
- You will end up paying a high CPC (Cost-per-click)
- Your website’s Average session duration will decrease due to an unwanted increase in bounce rate.
- Paid campaign efforts will dry up once you stop paying Google.
- You may lose the chance to create a long-lasting brand image.
The Correct Approach
Website & Competitor’s Evaluation >> Propose & Finalise targeted Keywords >> Content Optimisation with target keywords >> Implement Onsite SEO Elements >> Launch your First SEO & PPC campaign >> Regular Maintenance & Monitoring for Campaign Enhancement
Approach 2 – For the Existing website
Are you a business struggling for a few good months to get results from organic SEO but sadly lost hope and now planning to switch over to another acquisition approach for a better outcome, and to expect to get the ‘RESULTS’ overnight via PPC campaign, instead?
You could buy Google search engine rankings and get loads of visitors overnight, hoping for good ROI, but sadly this switchover wouldn’t be fruitful without the correct approach.
The Correct Approach
Audit of Existing Digital Assets >> Current USPs & CTAs Evaluations >> Visitors Flow/Journey Evaluation >> Streamline CTAs and Visitors Flow >> Fixing Onsite & Offsite SEO Issues >> PPC Launch >> Regular Maintenance & Monitoring for Campaign Enhancement
The above practical approaches, information, and statistics help you better understand to pursue the correct path to get the best of both worlds!
(ThePrint ValueAd Initiative content is a paid-for, sponsored article. Journalists of ThePrint are not involved in reporting or writing it.)