Surkhab TV is one of the earliest digital news channels on YouTube. The focus of the channel has been on providing well-researched news and current affairs from the Punjab region. The channel is known for its credibility and creativity in the presentation of information. They also conduct interviews with famous and credible personalities related to education, agriculture, politics, religion, and sports, who influence a vast majority of young and old people with their positive approach and knowledge about the specific fields.
At the time Surkhab TV started operations, there were many electronic media channels. But due to a rise in internet users around the world because of better connectivity and increased number of smartphones, people started to spend most of their leisure time online and kept a distance from news and other informative stuff which helps in shaping personality and opinions about their surroundings. Keeping this in mind, the management of Surkhab Media (OPC) Private Limited thought of starting a digital news channel so that the young generation can know about the culture and other important information.
To start Surkhab TV, YouTube was chosen as the preferred platform instead of Facebook and Twitter because Facebook is famous for individuality, but YouTube is famous for video content which is more diverse than any other social media platforms, and the young generation favours YouTube to learn and create video content. One more reason to choose YouTube was that it offers space for autonomous news creators to flourish along with other traditional news production houses.
Unlike other channels, Surkhab TV, from the beginning, balanced itself by providing news about the Punjab region and its culture. At the start, there was no direct income from the channel as it had no public profile. However, at that time too, the management didn’t seek any kind of donations from the viewers like most other news channels do. The desire to serve the nation and its people was higher than the desire to earn money and it reflects in their approach towards content creation. Surkhab TV earned both respect and popularity without compromising with the rules of true journalism.
Surkhab TV always promotes and supports people’s right to get correct and well-researched news, unlike established news production houses who more likely to focus on conspiracy theories about any news and choose to take a negative route towards the main issue in their videos. However, the management of Surkhab TV has chosen a different approach as they always give precise information and share insightful analysis. They leave it on the audience to make their own opinion about any subject and that is the main reason for the constant success of Surkhab TV.
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